'Based on a life-long experience as a social scientist, Bart Nooteboom explains how economics can become more relevant by importing insights from other disciplines. He brings economics back to its Aristotelian origins by linking it to virtue ethics. This is a must-read for anybody interested in the future of economics.'--Lans Bovenberg, Tilburg University, the Netherlands'Bart Nooteboom presents a bold, cogent and well written book about economics. This compact manifesto hits a nerve. The (global) economy and economics as a discipline are in a moult. By re-entering virtue ethics in economics and through sound reasoning about the structure and conduct of capitalism, markets and industries, Bart Nooteboom provides the reader with a bright perspective for a prosperous society.'--Harry Commandeur, Erasmus University Rotterdam, the Netherlands