Up in the Air

Greg J. Bamber is a Professor at Monash University in Melbourne, Australia, and a Visiting Professor at Newcastle University of Newcastle, England. Jody Hoffer Gittell is Associate Professor in The Heller School for Social Policy and Management at Brandeis University. Thomas A. Kochan is George M. Bunker Professor of Management at the MIT Sloan School of Management. Andrew von Nordenflycht is Assistant Professor of Business Administration at Simon Fraser University.

• Preface1. Low-Cost Competition in the Airline Industry2. Developments in the U.S. Airline Industry3. Developments in the Airline Industry in Other Countries4. Industry Trends in Costs, Productivity, Quality, and Morale5. Alternative Strategies for New Entrants: Southwest vs. Ryanair6. The Legacy Responses: Alternative Approaches7. Building a More Balanced Airline IndustryNotesIndex

Up in the Air is a fascinating account of the airline industry and its evolution.... Flying is an integral part of today's world and the low-cost airline model has increased this exponentially. As such a significant piece of our infrastructure it is important that we have a well-developed understanding of the necessary underpinnings of this complex business model. The authors have added first, a balanced, historical perspective of the business development and employee relations within airlines. Second, they offer strategic thinking from their research, which allows for sound planning within contemporary expectations of stakeholders at all levels. Third, they offer solutions for the growth and development of sound employee relations. For the human resource professional there is much value within this work. It is airline specific yet most readers would have a broad understanding of the salient arguments. It has research outcomes and analysis which are transferable to the workplace and HR strategic thinking and planning. It contains valuable models and diagrams, is well annotated and referenced. While academic in style, it is an easy read and tightly structured. It is also well written and has a clear place in today's employee relations literature.- Geoff De Lacy (Asia Pacific Journal of Human Resources) Up in the Air tackles the complex external and internal environments of the world's airline industry. The authors are an impressive combination of Australian, European and U.S. employment relations scholars with significant research expertise in the airline industry.... This book is equally valuable in the classroom and the boardroom. The authors' use of a comparative industrial relations approach enriches one's understanding of the complex nature of employment relations. It would be lamentable not to recognize that this book's value extends far beyond airlines. The airline industry has a dynamic internal and external environment with employees spread around a nation or world; frontline employees make important decisions at any hour of the day or night. This book is instructive for successful employment relations strategy in a wide range of industries—particularly those with knowledge workers and/or dispersed frontline decision makers.- E. Patrick McDermott (Journal of Industrial Relations) The book provides a detailed overview of the recent evolution and transformation of the U.S. civil aviation industry, especially the impact of low-cost competition and September 11, and it includes a penetrating analysis of the relative performance of different airlines. It pays adequate tribute to the importance of the old 'legacy' airlines in the industry, many of which have been national flag-carriers, though it pays particular attention to new entrants. Although the focus is on the US, the analysis is extended to other markets in Europe and Asia to produce a comprehensive account of competition, business strategies and human resource management in the world airline industry.... On the whole, the book is intellectually stimulating and a pleasure to read. It asks the right questions and combines thorough empirical research and informed analysis to answer them. The ideas, arguments and empirical analysis presented merit close attention and wide discussion. The authors even offer a road map to success for consumers, employees, and investors. While the book makes a significant contribution to the literature on human resource management and employment relations in the aviation industry, it is also useful as a starting point for future research.- Stefan Zagelmeyer (Personnel Review) There is much to be appreciated about the contribution of Up in the Air that extends beyond the boundaries of the airline industry. The carefully explained lessons of the industry should be of interest to those in other industries where managers may believe that price competition necessitates 'bleak house' approaches to employment relations.... Overall what I most value about this book is its undeniable optimism and the pathway it describes to more sustainable employment relations strategies. This is not a naive optimism but is well-founded; securely anchored in insightful scholarly observations of what works in this fascinating industry.- Peter Waring (Critical Perspectives on International Business) This refreshingly readable and persuasive book challenges the emerging orthodoxy that low-cost must mean low staff morale and low customer satisfaction. Drawing on examples from across the world, including 'legacy' airlines such as British Airways and new entrants such as Ryanair and easyJet, the authors analyse the competitive and employment-relations strategies that airlines have adopted. Outcomes for customers, employees, and other stakeholders are analysed. The authors categorise employment-relations strategies as either controlling employee behaviour, or aiming to foster commitment.... The authors suggest that the genuine partnerships should feature: joint commitment to the success of the enterprise; efforts to build trust; employment security in exchange for flexibility; quality training programmes; information sharing and joint problem solving with managers and employees.- Jim McAuslan (The Log) What can airlines do in this new environment to overcome the obstacles and move toward sustainable profits? That is the subject of Up in the Air; to explain how the industry got to this point and what can be done to make it profitable. The central thesis, backed up with strong evidence, is that employee and customer satisfaction can coexist with increased revenue and profits.... Up in the Air uses statistics and anecdotes effectively. There are many tables and charts, but they are simple and usually easy to understand. There are also interviews with leading industry experts and company officials as well as stories of successes and failures.... This is an informative, balanced, well-researched, astute, and instructive treatise on the airline industry. The book is quite accessible to readers who are neither economists nor familiar with the industry.- Carl Barsky (Monthly Labor Review)