Ralph Lauren is an original:  a business-school dropout from the Bronx who began his career turning rags into ties. Over the past 50 years, Lauren has built one of the world’s greatest and most recognisable lifestyle brands – one that epitomises the American Dream.

But Lauren himself has always been a mystery. Now, in a memoir that is surprising, humble, unfiltered, funny and beautifully crafted, he tells his story at last. This rare peek into the mind of one of the most accomplished fashion designers of all time shows how he rose from humble beginnings to become one of the world’s most admired businessmen. He tells of the risks he took, the setbacks, the competitors and the countless doubters – as well as the many thrilling triumphs, visionary breakthroughs and the foundational relationships that formed the heart of his brand.

Ralph Lauren is published to coincide with the 50th anniversary of the company that bears his name. 

Ralph Lauren is an original:  a business-school dropout from the Bronx who began his career turning rags into ties. Over the past 50 years, Lauren has built one of the world’s greatest and most recognisable lifestyle brands – one that epitomises the American Dream.

But Lauren himself has always been a mystery. Now, in a memoir that is surprising, humble, unfiltered, funny and beautifully crafted, he tells his story at last. This rare peek into the mind of one of the most accomplished fashion designers of all time shows how he rose from humble beginnings to become one of the world’s most admired businessmen. He tells of the risks he took, the setbacks, the competitors and the countless doubters – as well as the many thrilling triumphs, visionary breakthroughs and the foundational relationships that formed the heart of his brand.

Ralph Lauren is published to coincide with the 50th anniversary of the company that bears his name. 

Ralph Lauren is an original:  a business-school dropout from the Bronx who began his career turning rags into ties. Over the past 50 years, Lauren has built one of the world’s greatest and most recognisable lifestyle brands – one that epitomises the American Dream.

But Lauren himself has always been a mystery. Now, in a memoir that is surprising, humble, unfiltered, funny and beautifully crafted, he tells his story at last. This rare peek into the mind of one of the most accomplished fashion designers of all time shows how he rose from humble beginnings to become one of the world’s most admired businessmen. He tells of the risks he took, the setbacks, the competitors and the countless doubters – as well as the many thrilling triumphs, visionary breakthroughs and the foundational relationships that formed the heart of his brand.

Ralph Lauren is published to coincide with the 50th anniversary of the company that bears his name.