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This book is geared toward public opinion researchers and practitioners who are interested in measuring, analyzing, and understanding people's unspoken cognitions - namely, implicit attitudes - and the impacts these have on the politics that individuals openly profess. It illuminates the mechanics of a leading measure of implicit attitudes - the Implicit Association Test.
- Format: Pocket/Paperback
- ISBN: 9781107591219
- Språk: Engelska
- Antal sidor: 228
- Utgivningsdatum: 2016-03-02
- Förlag: Cambridge University Press