Del 178 - J-B Warren Bennis Series

Unrelenting Innovation

How to Create a Culture for Market Dominance

Inbunden, Engelska, 2013

Av Gerard J. Tellis, Gerard J Tellis

339 kr

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The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets.Spelling out the critical role of culture, the author provides illustrative examples of organizations with winning cultures and explores the theory and evidence for each of the six components of culture. The book concludes with a discussion of why culture is superior to alternate theories for fostering innovation. Offers a groundbreaking take on innovation that is driven by a company's cultureShows what it takes to create a culture of innovation within any organizationBased on a study of 770 companies across 15 countries, the origin of 90 radical innovations spanning over 100 years, and the evolution of 66 markets spanning over a 100 yearsProvides numerous mini cases to illustrate the workings of cultureWritten by Gerard Tellis director of the Center for Global InnovationThis must-have resource clearly shows the role of culture in driving relentless innovation and how to foster it within any organization.

Produktinformation

Utgivningsdatum2013-02-22
Mått163 x 229 x 31 mm
Vikt544 g
FormatInbunden
SpråkEngelska
SerieJ-B Warren Bennis Series
Antal sidor352
FörlagJohn Wiley & Sons Inc
ISBN9781118352403

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Affärsutveckling inom Ekonomi och ledarskap

Gerard J. Tellis is a professor of marketing, management, and organization, Neely Chair of American Enterprise, and director of the Center for Global Innovation, at the University of Southern California Marshall School of Business. Dr. Tellis is an expert in innovation, advertising, global market entry, new product growth, quality, and pricing. His book, Will and Vision, was cited as one of the top 10 books in business by the Harvard Business Review and was the winner of the American Marketing Association Berry Award for the best book in marketing over the last three years.

Figures and Tables xiForeword xiii1 Why Incumbents Fail 1Why Incumbents Fail to Innovate Unrelentingly 3The Preeminence of Culture 7Culture as a Primary Explanation 15Basis for the Book 17Conclusion 192 Willingness to Cannibalize Successful Products 23Why Incumbents Are Reluctant to Cannibalize Products 24Why Willingness to Cannibalize Is Important 28Understanding Technological Evolution 33Blinded to an Opportunity: Microsoft Keywords? 39Crippled by Fear of Piracy: Sony MP3 Player 41Decline of an Innovator: Eastman Kodak 45A Cycle of Cannibalization: Gillette's Innovations in Wet Shaving 49Late Move: HP Tablet 53Conclusion 543 Embracing Risk 59Sources of Risk: Innovation’s High Failure Rate 59The Reflection Effect: Asymmetry in Perceived Risk 63The Hot-Stove Effect: Learning from Failure 65The Expectations Effect: Hope Versus Reality 68Innovation’s Gain-Loss Function: Type 1 and 2 Errors 69Case Histories 75Gambling on an Embryonic Market: Toyota’s Prius 75Gambling on Growth: Amazon.com 84Gambling on Vision: Facebook 90Gambling on Scale: Federal Express 103Conclusion 1064 Focusing on the Future 109Why Future Focus Is Tough 111Availability Bias 114Paradigmatic Bias 116Commitment Bias 119Planning for the Future 121Predicting and Managing Takeoff 122Targeting Future Mass Markets 126Predicting Technological Evolution 129Analyzing Emergent Consumers 134Conclusion 1385 Incentives for Enterprise 141Traditional Incentives: Winning Loyalty 142Asymmetric Incentives: Turning Failure into Success 143Making Incentives Work: Economics and Psychology of Incentives 148Power of Incentives: IBM's Transformation 155Incentives for Enterprise: Google 157Incentives for Loyalty: General Motors 163Incentives for Innovation: 3M 168Structuring Team Incentives: IBM's Learning from Online Gamers 171Conclusion 1736 Fostering Internal Markets 177Characteristics of Markets 181Implementing Internal Markets 192Managing Internal Markets 199Conclusion 2037 Empowering Innovation Champions 205Luck Versus Innovation Champions 206Characteristics of Champions 208Testing Luck 210Champions Versus Teams 212Champions at the Top Versus the Bottom 214Distributed Champions: Google’s "Young Turks" Program 216Serial Champion: Roger Newton 218Championing Mass Market of the Future: Tata Nano 222Championing a Music Revolution: Apple iPod 227Mobilizing an Organization for Innovation: Sony Walkman 231Steps in Empowering Champions 235Conclusion 2368 Culture Versus Alternate Theories: Arguments and Evidence 237Micro-Theories 238Macro-Theories 250Conclusion 260Notes 263Bibliography 289Acknowledgments 307The Author 309Index 311