Understanding Women's Magazines

Anna Gough-Yates is Lecturer in the Sociology of Culture and Communication at Brunel University. She is co-editor with Bill Osgerby of Action TV: Tough Guys, Smooth Operators and Foxy Chicks, published by Routledge in 2001.

• Preface. 1. 'Marie Claire - C'est Moi?' Gender, Identity and Women's Magazines 2. 'The Empire Strike Backs?': Magazine Publishing and Markets in the Late Twentieth Century 3. Who's That Girl?: Advertising Research and the Female Consumer 4. Seriously Glamorous or Glamorously Serious?: Working Out the 'Working Woman' 5. 'Magazines Sans Frontières?': Women's Magazines and the 'European Invasion' 6. 'A New Breed of Read': Glossy Women's Magazines in the late 1980s 7. Desperately Tweaking Susan: The Business of Women's Magazines in the 1990. Conclusions. Footnotes. Bibliography