Understanding Research for Business Students

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.

• Chapter 1: Introduction to business researchChapter 2: Getting started: choosing your research directionChapter 3: Writing your research proposalChapter 4: Searching and critically reviewing the literatureChapter 5: Research philosophies, approaches and strategiesChapter 6: Formulating the research designChapter 7: Plagiarism and ethics in business researchChapter 8: Doing work-based projects and researching your own organizationChapter 9: Sampling techniquesChapter 10: Secondary dataChapter 11: Social media for researchChapter 12: Interviews and focus groupsChapter 13: Observational researchChapter 14: QuestionnairesChapter 15: Analyzing and managing qualitative dataChapter 16: Analyzing and managing quantitative dataChapter 17: Getting started with IBM SPSS StatisticsChapter 18: Writing up and disseminating your work

If you are a module leader or a supervisor, Understanding Research for Business Students will prove to be invaluable. Whether this is your core text, you are adding this to a reading list, or taking this under your arm to meet a student for a supervision, you will find that students find this book to be  invaluable.If you are a student embarking on a research project, Understanding Research for Business Students will not leave your side and I have no doubt that you will soon be sleeping with this book under your pillow!