Understanding Products as Services

Felix Wortmann is Professor and Senior Lecturer for Technology Management at the University of St. Gallen (HSG). His research focuses on the Internet of Things, machine learning, and data-driven business models in manufacturing, mobility, health, and energy.Heiko Gebauer Visiting Professor at Linköping University, Sweden; Fraunhofer IMW and Bosch IoT Lab associate.Claudio Lamprecht is Senior Associate at Strategy& Switzerland. Previously he was PhD candidate at the Bosch IoT Lab at the University of St. Gallen where he investigated Equipment-as-a-Service business models.Elgar Fleisch is Professor of Information and Technology Management at ETH Zurich and University of St. Gallen (HSG). Elgar Fleisch and his team are aiming at understanding and designing the ongoing merge between the physical and digital world, focusing on applications, social & economic impacts, and infrastructures of mobile and ubiquitous computing.

• Part I. How the Internet and AI Are Transforming Product CompaniesChapter 1. Merging worldsChapter 2. The product-software-service matrixChapter 3. A catalyst for the circular economy;Part II. The Product as a Service (PaaS) NavigatorChapter 4. From physical products to PaaS Chapter 5. Initiate the PaaS transformationChapter 6. Develop the PaaS business modelChapter 7. Drive the PaaS transformationPart III. The 66 PaaS PatternsChapter 8. Set the scopeChapter 9. Explore customer gains and painsChapter 10. Define service offeringChapter 11. Define revenue modelChapter 12. Investigate strategic rationaleChapter 13. Apply proven management tacticsChapter 14. Leverage enabling technology