Understanding Multinationals from Emerging Markets
Häftad, Engelska, 2015
Av Boston) Cuervo-Cazurra, Alvaro (Northeastern University, Boston) Ramamurti, Ravi (Northeastern University, Alvaro Cuervo-Cazurra, Ravi Ramamurti
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Fri frakt för medlemmar vid köp för minst 249 kr.In this book, a distinguished group of researchers provide a state-of-the-art analysis of emerging market multinationals (EMNCs). They tackle fundamental theoretical questions and assess the unique strategies and behavior of successful EMNCs. Scholars and graduate students, as well as consultants of multinational companies, will find this book of interest.
Produktinformation
- Utgivningsdatum2015-07-16
- Mått152 x 230 x 18 mm
- Vikt510 g
- FormatHäftad
- SpråkEngelska
- Antal sidor344
- FörlagCambridge University Press
- ISBN9781107698321