Understanding Enterprise

Entrepreneurs and Small Business

Häftad, Engelska, 2017

Av Simon Bridge, Ken O'Neill, UK) Bridge, Simon (Simon Bridge and Associates, UK) O'Neill, Ken (University of Ulster

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Now in its fifth edition, Understanding Enterprise has established itself as one of the most widely respected guides to the discipline, providing a refreshingly perceptive approach to understanding and applying theory. It offers a critical introduction to enterprise in its broadest context, with particular emphasis on its application to entrepreneurs and small business. Divided into three parts, the course examines traditional approaches, new perspectives on the subject, and the success—or otherwise—of government policy. Written by leading experts with a combined wealth of research, teaching and consulting experience, this textbook will be an essential companion for undergraduate and postgraduate students of enterprise and small business. Policy makers and practitioners will also benefit from this comprehensive guide.New to this Edition:- Extensively revised to take into account the latest thinking and research, with updated content and examples throughout- Updated coverage of the impact and failings of comparative government policies- Enhanced pedagogical features to engage students and enliven their learning experienceAccompanying online resources for this title can be found at bloomsburyonlineresources.com/understanding-enterprise. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Produktinformation

Utgivningsdatum2017-10-24
Mått198 x 249 x 28 mm
Vikt980 g
FormatHäftad
SpråkEngelska
Antal sidor368
Upplaga5
FörlagBloomsbury Publishing PLC
ISBN9781137584540

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Simon Bridge has been involved in formulating, delivering and/or assessing enterprise policy for nearly 30 years, most recently as an enterprise and economic development consultant and before that as the Enterprise Director of a small business agency. He is also a Visiting Professor at the University of Ulster. His other books include Rethinking Enterprise Policy: Can Failure Trigger New Understanding? (Palgrave Macmillan, 2010) and, co-written with Brendan Murtagh and Ken O'Neill, Understanding the Social Economy and the Third Sector (Palgrave Macmillan, 2009)Ken O'Neill is Professor Emeritus at the University of Ulster, a former President of the International Council for Small Business (ICSB), a member of the Steering Committee of the International Small Business Congress (ISBC), a former President of the UK's Institute for Small Business and Entrepreneurship (ISBE), and is a Director of The Genesis Initiative. In 2005 he became the first person to receive The Queen's Award for Enterprise Promotion – Lifetime Achievement Award. He has also co-written Understanding the Social Economy and the Third Sector (Palgrave Macmillan, 2009) with Simon Bridge and Brendan Murtagh.

PART I: THE EVOLUTION OF ENTERPRISE UNDERSTANDING1. Introduction Understanding Enterprise2. A Brief History of Enterprise Understanding3. Enterprise and Entrepreneurship: Their Meanings and Variations4. Enterprise and Entrepreneurship: Understanding Their Nature5. Small Businesses: Their Characteristics and Variety6. Small Businesses: Understanding their Dynamics7. Social Enterprise and the Third SectorPART II: CHALLENGES TO THE TRADITIONAL VIEW8. Rethinking Small Business9. Rethinking Entrepreneurship10. Enterprise and Life11. Becoming an Entrepreneur12. Running a Small Business13. Social Capital and the Enterprise MixPART III: ENTERPRISE POLICY AND GOVERNMENT INTERVENTION14. Why Governments Intervene: The Aims of Enterprise Policy15. Enterprise Policy: Approaches and Delivery Methods16. Does the Policy Work?17. What Might Work?18. The Impact of Change.