Understanding Cultural Diplomacy and International Cultural Relations

Edited by Jonathan Vickery, Reader, Centre for Cultural and Media Policy Studies, University of Warwick, Stuart MacDonald, FRSA, Founder Director, ICR Research Ltd, London, UK and Nicholas J. Cull, Professor of Public Diplomacy, Annenberg School for Communication and Journalism, University of Southern California (USC), USA

• ContentsPreface xvPART I FOUNDATIONS AND DEFINITIONSSection 1 Chapters1 Cultural diplomacy and history: eras and institutions in thequest for reputational security 3Nicholas J. Cull2 Cultural diplomacy and international cultural relations:definitions and the research context 14Biyun Zhu 3 Critical cultural diplomacy and cosmopolitan constructivismredux: trends, practices and normative values 27César Villanueva Rivas4 More than one thing at once: narratives of identity in culturaldiplomacy and cultural relations 42R.S. Zaharna and Simge Erdogan-O’Connor5 The art of diplomacy 56Jeffrey Brison, Lynda JessupandSarah E.K. Smith6 Can cultural diplomacy be decolonised? Cultural relationsand the future of diplomacy 72Mafalda Dâmaso7 The worldwide networks of French Institutes (InstitutsFrançais) around the time of the First World War 81Charlotte FaucherSection 2 Cases1 The Manifesto of the Ninety-Three, October 1914: Germanycultural diplomacy misfires 91Nicholas J. Cull2 UNESCO’s international cultural relations 96Jonathan Vickery3 Eiermann and Ungers’ German Embassy, Washington DC 100Tom Wilkinson4 Cultural relations at the Venice Biennale 104Clarissa Ricci5 Imaginary galleries as spaces for diplomacy in 18th-centuryRome 108Laura-Maria Popoviciu6 East and West German sport diplomacy in the 1950s and 1960s 112Heather L. DichterPART II TOOLS OF CULTURAL DIPLOMACY/RELATIONSSection 2 Chapters8 Nation brand 119Simon Anholt9 The power of exchange: private gains, public goods 130Nancy Snow10 Genealogy of museum diplomacy: from gift to franchisediplomacies 139Natalia Grincheva11 Cultural diplomacy and music 149Carla Dirlikov Canales12 Sports as arena of cultural diplomacy 160Matina Magkou and Dikaia Chatziefstathiou13 Russia’s digital cultural relations: image management in thedigital age 168Ilan ManorSection 2 Cases7 Cultural diplomacy through sports: the case of the state ofQatar 184Christos Anagnostopoulosand Eleni Polymenopoulou8 Cultural diplomacy in the service of museums, or the reverse? 188Nicolas Peyre9 Australian sports diplomacy 193Sarah Leary10 The Incredible India campaign 199Sudarshan Ramabadran11 Sports diplomacy as a pathway to equality and empowerment:the case of ‘Score A Goal for Inclusivity’ by the US StateDepartment Sports Diplomacy and Athens Comics Library 205Leda Tsene12 K-pop as a vehicle of Korean museum diplomacy 208Rémy Jarry13 Human rights, cultural rights, diplomacy 212Jonathan VickeryPART III ISSUES IN CULTURAL DIPLOMACY/RELATIONSSection 1 Chapters14 Civilisational states and cultural diplomacy 218Umut Can Adısönmezand M. Evren Eken15 Contemporary soft power 229Stuart MacDonald and Andrew Murray16 Queer cultural diplomacy: rethinking the Mexican nation 240Eduardo Luciano Tadeo Hernández17 The European network of National Institutes for Culture(EUNIC) implementing the EU strategic approach tointernational cultural relations 249Julia Sattler18 Rethinking cultural diplomacy in China: expanding beyondthe state 262Tony Hong and Xiaoling Zhang19 Museum diplomacy after crisis: examining Canadianmuseums and art galleries 278Sascha Priewe and Sarah E.K. SmithSection 2 Cases14 What to call it?: Japan’s trajectory in adopting ‘publicdiplomacy’ 291Yasushi Watanabe15 The transnationalization of Turkish television: navigatingdomestic identity and global influence 295Senem B. Çevik16 Local embeddedness, regional and pan-African perspective:the movement from below – cases from Africa 301Milena Dragićević-Šešićand Ljiljana Rogač17 Russia’s cultural institutes in the post-Soviet space: reflectionson the (geo-)politics of Russian cultural relations in a world intransition 307Erik Vlaeminck18 The British Council: a model for funded international culturalrelations? 313James M. Carey19 EUNIC and the European spaces of culture 319Julia Sattler20 Navigating local and global: the Slovak institutes’ culturaldiplomacy 325Simona Vrabcová

‘I read the book with great pleasure and keen interest. For anyone seeking a solid introduction to the key terms and concepts of cultural diplomacy and international cultural relations, I highly recommend this book. It serves as a valuable foundation for initiating objective and meaningful debates.’