Understanding Collaborative Consumption

Edited by Pia A. Albinsson, Beroth Professor of Marketing, Marketing & Supply Chain Management, Walker College of Business, Appalachian State University, US, B. Yasanthi Perera, Assistant Professor, Department of Organizational Behaviour, Human Resources, Entrepreneurship, and Ethics, Goodman School of Business, Brock University, Canada and Stephanie J. Lawson, Associate Professor, Marketing & Supply Chain Management, Walker College of Business, Appalachian State University, US

• Contents:Foreword xviCait LambertonPART I FRAMEWORK FOR UNDERSTANDING CC1 Understanding collaborative consumption: an overview 2B. Yasanthi Perera, Pia A. Albinsson, and Stephanie J. Lawson2 The paradox of collaborative consumption 12Hugo GuyaderPART II CONSUMER ROLES IN CC3 How do prosumers collaborate in online communities?The four-level structure of collaborative prosumption practices 28Jan-Hendrik Bucher, Johanna Gollnhofer, and Niklas Woermann4 The effect of materialism on participation in collaborativeconsumption 44Antje R. H. Graul and Aristeidis Theotokis5 Self-regulating a collaborative engagement platform: case REKO 55Hanna Leipämaa-Leskinen, Elina Närvänen, and Hannu MakkonenPART III GRASSROOTS AND COMMUNITY EFFORTS6 Repair cafés: exploring collaborative repair 69Lucie K. Ozanne7 Sustainability in alternative consumer networks:understandings and expectations 83Birgit Teufer8 Collaborative consumption after community tragedies:public space for communal healing 99Amy Greiner Fehl and Marlys Mason9 Hand-me-downs: the wallflower of pre-ownership anda special case for psychological ownership 112Susanne Ruckelshausen and Bernadette KamleitnerPART IV CC PLATFORMS AND BRANDED EFFORTS10 Branded resale apparel programs: a response tocollaborative consumption 126Meegan Feori-Payne, Rebeca Perren, and Stephanie J. Lawson11 Collaborative consumption providers: examining theroles, classifications, and earnings of gig workers 143Mark R. Gleim and Alexander Davidson12 Canines and the chemistry of coworking 155Will Low and Eileen Davenport13 From land to table: a sustainable chain towardscollaborative consumption 169Angelo Ranieri, Marco Tregua, and Irene Di BernardoPART V NEGATIVE EXTERNALITIES ANDEMERGING TRENDS14 Negative externalities of collaborative consumption: thecost of exploitation 187Merlyn A. Griffiths, Chantell LaPan, and Channelle D. James15 Cryptocurrency communities: an overview ofcollaborative currency systems 203Lagnajita Chatterjee, Pia A. Albinsson, Dan R. Bradbury,and Adrienne F. Muldrow16 Modern social trends that facilitate collaborativeconsumption adoption: an exploration of new opportunities 215Yang (Jenny) Guo, Xiadong Nie, and Debi P. Mishra

‘It bears repeating that without some form of sharing or collaborative consumption, the human species would very likely not have survived. Together with collaborative production, such as hunting and gathering, barn raising and harvesting, what we have here is the basic formula for human coexistence updated for modern times.’