Understanding Belief, Attitude, and Behavior

• Preface.Chapter 1. A Theory of Reasoned Action: Variables and the Relations Among Them.Chapter 2. Formation and Change of Behavioral Intention.Chapter 3. Application of the Theory: Preliminary Stage.Chapter 4. Application of the Theory: Final Stage.Chapter 5. Reporting and Applying the Results of Your Study.Chapter 6. Misapplications in Evaluation and Educational Research.Appendix.References.Acknowledgments.About the Author.

This book is invaluable for anyone interested in understanding, evaluating, and changing behaviors I in education. It presents the theories of reasoned action and planned behavior in clear and precise terms. It provides educational researchers and evaluators with the toolsthey need to pursue an understanding and assessment of attitudes, beliefs, and behaviors.""- David Fetterman, President and CEO, Fetterman & Associates, San Jose, CA;""Although student and teacher attitudes are an area of intensive study in STEM and other educational fields, many studies lack a rigoroustheoretical approach. Pryor's new book offers a lucid account of the theory of reasoned action and its application to studies of attitudes, intentions, and behaviors in educational settings. The ideas have transformed my own approach to studying the impact of our STEM interventions on pre-service teacher attitudes and their future intentions for their own classroom. I think this volume is a 'must-read' or STEM education researchers and practitioners.""- Sharon Locke, Director, Center for STEM Research, Education, and Outreach, Southern Illinois University Edwardsville;""Educators are often concerned with the beliefs, attitudes, and behavior of students, teachers, administrators, school board members, policy makers, or even voters. However, most educational researchers, are not trained in attitude theory and measurement. This book is written expressly for these evaluators and researchers to help them properly measure, understand, and influence attitudes. The book guides one, step by step, through Fishbein and Ajzen's theory. With a focus on practitioners, it has many examples and figures to help people understand this theory and apply it to their work.""- Joe O'Reilly, Director, Decision Center for Educational Excellence, Arizona State University