Understanding and Evaluating Search Experience

Maria Stone spent years in different roles spanning user research and evaluative data science. Her search career spans two decades in Silicon Valley, where she worked for Alta Vista, Google, Yahoo, and Microsoft, as well as Apple Maps and Siri. Prior to her work in industry, she was an academic researcher and lecturer focused on studying human memory and attention, where she holds a Ph.D. in Cognitive Psychology from UC Berkeley and has authored publications in Cognitive Psychology, HCI, and Information Retrieval. She currently works for Spotify and resides in Stockholm.

• Acknowledgments.- Introduction.- How Search Engines Work.- How Searchers Think About Search.- How Measurement Works.- Components of Search that Can Be Evaluated.- Units of Analysis: Query, Task, User.- Types of Metrics for Search Evaluation.- What Gets Left Out: Understanding.- References.- Author's Biography.