Jeanine E. Kraybill is assistant professor of political science at California State University, Bakersfield.

• Chapter 1: Considering the Rhetoric and Political Communication of the 2016 ElectionJeanine E. KraybillChapter 2: Iowa 2016: The Start of an Unusual Nomination ContestDonna R. Hoffman, Christopher W. Larimer, and Alison D. HowardChapter 3: The Tone of Debates: The Difference between Democrats and Republicans during the PrimariesRaul Madrid Jr.Chapter 4: Sending a Message to Who? Emails as Campaign Communication from Presidential CandidatesMirya Holman and Abby PerkinsChapter 5: “You Should Smile More!” Gender and Press Coverage of Candidates During the 2016 Presidential PrimaryCarrie SkulleyChapter 6: Latina Sophistication: Policy Issues and Candidate Choice in the 2016 Presidential ElectionIvy A.M. CargileChapter 7: Chinese Hoax vs. Climate Hope: An Analysis of Partisan Environmental Rhetoric in the 2016 Presidential RaceStuart WoodChapter 8: Tweeting Religion: The New God Strategy of the 2016 Presidential ElectionJeanine E. Kraybill, Nicole Mirkazemi, and Randy VillegasChapter 9: The Twitter Effect: How Trump Used Social Media to Stamp His Brand and Shape the Media Narrative on ImmigrationChris Haynes and Jessica SattlerChapter 10: Learning from the Rhetoric and Political Communication of the 2016 Election, a Reflective EssayJeanine E. Kraybill

The book’s team of authors examine the use of language in the 2016 U.S. presidential campaign as it applies to a wide range of contexts, including the debates, campaign speeches, campaign e-mail, social media, and press coverage. A diverse array of theories are used in the analysis, and the insights provided are useful for political communication researchers and anyone else interested in politics.

Jeanine E. Kraybill is assistant professor of political science at California State University, Bakersfield.

• Chapter 1: Considering the Rhetoric and Political Communication of the 2016 ElectionJeanine E. KraybillChapter 2: Iowa 2016: The Start of an Unusual Nomination ContestDonna R. Hoffman, Christopher W. Larimer, and Alison D. HowardChapter 3: The Tone of Debates: The Difference between Democrats and Republicans during the PrimariesRaul Madrid Jr.Chapter 4: Sending a Message to Who? Emails as Campaign Communication from Presidential CandidatesMirya Holman and Abby PerkinsChapter 5: “You Should Smile More!” Gender and Press Coverage of Candidates During the 2016 Presidential PrimaryCarrie SkulleyChapter 6: Latina Sophistication: Policy Issues and Candidate Choice in the 2016 Presidential ElectionIvy A.M. CargileChapter 7: Chinese Hoax vs. Climate Hope: An Analysis of Partisan Environmental Rhetoric in the 2016 Presidential RaceStuart WoodChapter 8: Tweeting Religion: The New God Strategy of the 2016 Presidential ElectionJeanine E. Kraybill, Nicole Mirkazemi, and Randy VillegasChapter 9: The Twitter Effect: How Trump Used Social Media to Stamp His Brand and Shape the Media Narrative on ImmigrationChris Haynes and Jessica SattlerChapter 10: Learning from the Rhetoric and Political Communication of the 2016 Election, a Reflective EssayJeanine E. Kraybill

The book’s team of authors examine the use of language in the 2016 U.S. presidential campaign as it applies to a wide range of contexts, including the debates, campaign speeches, campaign e-mail, social media, and press coverage. A diverse array of theories are used in the analysis, and the insights provided are useful for political communication researchers and anyone else interested in politics.

Jeanine E. Kraybill is assistant professor of political science at California State University, Bakersfield.

• Chapter 1: Considering the Rhetoric and Political Communication of the 2016 ElectionJeanine E. KraybillChapter 2: Iowa 2016: The Start of an Unusual Nomination ContestDonna R. Hoffman, Christopher W. Larimer, and Alison D. HowardChapter 3: The Tone of Debates: The Difference between Democrats and Republicans during the PrimariesRaul Madrid Jr.Chapter 4: Sending a Message to Who? Emails as Campaign Communication from Presidential CandidatesMirya Holman and Abby PerkinsChapter 5: “You Should Smile More!” Gender and Press Coverage of Candidates During the 2016 Presidential PrimaryCarrie SkulleyChapter 6: Latina Sophistication: Policy Issues and Candidate Choice in the 2016 Presidential ElectionIvy A.M. CargileChapter 7: Chinese Hoax vs. Climate Hope: An Analysis of Partisan Environmental Rhetoric in the 2016 Presidential RaceStuart WoodChapter 8: Tweeting Religion: The New God Strategy of the 2016 Presidential ElectionJeanine E. Kraybill, Nicole Mirkazemi, and Randy VillegasChapter 9: The Twitter Effect: How Trump Used Social Media to Stamp His Brand and Shape the Media Narrative on ImmigrationChris Haynes and Jessica SattlerChapter 10: Learning from the Rhetoric and Political Communication of the 2016 Election, a Reflective EssayJeanine E. Kraybill

The book’s team of authors examine the use of language in the 2016 U.S. presidential campaign as it applies to a wide range of contexts, including the debates, campaign speeches, campaign e-mail, social media, and press coverage. A diverse array of theories are used in the analysis, and the insights provided are useful for political communication researchers and anyone else interested in politics.