Clinton O. Longenecker is the Stranahan Professor of Leadership and Organizational Excellence in the College of Business Administration at the University of Toledo. He is a frequent speaker, corporate consultant, and media source, and was chosen as Entrepreneur of the Year by Ernst & Young in 2004.Greg R. Papp is president of Cube Culture Corporation, a consulting firm specializing in performance improvement. He was formerly controller of Aeroquip-Vickers Corporation.Timothy C. Stansfield is president of IET, Inc., a manufacturing consulting firm that has worked with 1400 manufacturing plants over 20 years. Tim was selected as Entrepreneur of the Year by Ernst & Young.

• Foreword xiMarvin LewisPrologue: Speed and Execution Are the Keys to Success 11 The Two-Minute Drill Mind-Set: Eight Winning Principles Business Leaders Can Learn from the Great Game of Football 15Football Example: UT vs. Pitt, 2003Business Example: Problems with Six Sigma2 You Are the Quarterback: Leading Your Organization to Improve 39Football Example: Broncos vs. Browns, 1987Business Example: Poor leadership at a distribution center3 Know the Score and Defi ne Winning: How Is Your Organization Really Performing, and What Do You Really Want to Achieve? 67Football Example: USC vs. Notre Dame, 2005Business Example: Improving new product delivery time and quality4 Create Your Scouting Report and Game-Day Match-Ups: Identify Potential Opponents to Change 91Football Example: Dolphins vs. Jets, 1994Business Example: Improving a company's price-quoting system5 Create an Extreme Focus and a Sense of Urgency: A Plan for Implementing Rapid Change 113Football Example: Patriots vs. Panthers, 2004 Super BowlBusiness Example: Natural gas shortage crisis6 Develop Your Winning Two-Minute Drill Package: Get the Right Players on the Field and Take Ownership of the Plan 135Football Example: 49ers vs. Bengals, 1989 Super BowlBusiness Example: TMS Engineering7 Snap the Ball and Execute the Right Plays: Execution Is Critical to Improvement 161Football Example: Titans vs. Rams, 2000 Super BowlBusiness Example: CTSK Industries’ cost-cutting measures8 Close Out the Game, Then Celebrate: Don't Reward "Victory" Until You See Truly Lasting Success 191Football Example: Kentucky vs. LSU, 2002Business Example: Kingswood Valley Healthcare9 Conduct a Postgame Press Conference and Analysis: Review Your Successes So That You and Others Can Do Even Better in the Future 215Football Example: Indianapolis Colt postgame press conference (after playing New York Jets), 2006Business Example: Tri-X CorporationEpilogue: Winning Is Better Than Losing 239Endnotes 251Acknowledgments 255About the Authors 257Index 261