Trusting Nudges

Cass R. Sunstein is the Robert Walmsley University Professor at Harvard, USA. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School.Lucia A. Reisch is a behavioral economist and Professor at Copenhagen Business School, Denmark. She also holds a permanent Guest Professorship at the Zeppelin University of Friedrichshafen, Germany, and an appointment as honorary Leibniz Chair, awarded by the German Leibniz Association and the Leibniz Institute of Prevention Research and Epidemiology.

• Preface. 1. Why Public Opinion Matters. 2. The United States, 1: Evidence. 3. The United States, 2: Principles. 4. Europe. 5. A Global Consensus? Not Quite. 6. Trusting Nudges. 7. Educative Nudges and Noneducative Nudges. 8. Misconceptions. 9. A Bill of Rights for Nudging. Acknowledgments

"This is a fantastic book that will be required reading for the growing number of people around the world who want to nudge for good!", Owain Service, UK Behavioural Insights Team"Nudges can save lives, but only if people let them. Drawing on surveys from around the world, Sunstein and Reisch find surprising regularities in the policies people support, regularities that generalize across nations and nudges. This book is essential reading for prudent policymakers.", Barbara Ann Mellers, I. George Heyman University Professor, Wharton University of Pennsylvania, USA"The results of carefully collected survey data from several countries inform the design of a convincing "bill of rights" for nudges by government, a list of rights that is also consistent with broadly accepted normative principles. The book is thus an important guide for research and practice going forward.", Jonathan Baron, Professor of Psychology, School of Arts and Sciences, University of Pennsylvania, USA