Trust Management in the Chinese E-Commerce Market

Based on the classic adverse selection model, this book sets up the cyber lemons market model and analyzes the basic rule of asymmetric information. This book focuses on the topics as following: Is there lemons in e-commerce market? What rule do the cyber lemons characterize? How to build the cyber lemon market model? What is the particularity of adverse selection in cyber markets? What is more, how to eliminate or avoid the cyber lemons in Chinse e-commerce market? This book aims to provide the accumulation for e-commerce research and support decision-making for management in Chinese e-commerce markets, and suggests trust management solutions to eliminate or decrease the cyber lemons. Through this book, it helps readers understand the ideas and effective methods of trust management in the Chinse e-commerce market, while deepening the reverse selection model and theory.