Trust in Communication Management

Häftad, Engelska, 2016

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This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research.

Produktinformation

Utgivningsdatum2016-07-05
Mått148 x 210 x 22 mm
Vikt470 g
FormatHäftad
SpråkEngelska
Antal sidor368
FörlagPeter Lang AG
ISBN9783631675373

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