Trust, Digital Business and Technology

Joanna Paliszkiewicz is a Professor at the Warsaw University of Life Sciences, Poland.José Luis Guerrero Cusumano is an Associate Professor at Georgetown University, Washington, D.C., USA.Jerzy Gołuchowski is a Professor at the University of Economics in Katowice, Poland.

• ForewordsPreface PART I. THE FOUNDATIONS OF DIGITAL TRUST IN THE DIGITAL ERA 1. Digital trust and information and communication technologies: The theoretical foundations 2. The triad of digital trust: Organizational trust, reputation, and ethics in cyberspace 3. Cyber trust cultivation premise and development 4. Building digital trust in social media during the crisis 5. Expectations and trust of users of digital platforms in Albania and Poland:Ademographic study 6. The Fourth Industrial Revolution: New technology adoption and trust 7. The importance of trust in social media 8. Trust in digital confessions on social media 9. Distributed Internet of Things applications in a trust-based Service-Oriented Architecture PART II. THE DIGITAL TRUST-BUILDING PROCESSES 10. Building consumer engagement and digital trust in social media 11. User’s trust and attachment to social media after crisis:Thecase of Facebook 12. Digital trust and artificial intelligence: Ethical standards and risk 13. Trust in dialogue systems: Design and analytics 14. Digital trust andinformation and communications technology usage in households: The case of European countries PART III. TECHNOLOGICAL CHALLENGES TO BUILDING DIGITAL TRUST 15. Trust and Internet of Things 16. Information technology trust in the workplace 17. Antecedents of digital trust in online shopping 18. Trust and advertising in digital marketing 19. Digital trust in business ecosystem collaboration: Leveraging digital technologies to develop a framework

"With the integration of digital technologies into all areas of business, the need for trust is becoming a fundamental factor for doing business and also for people to use these technologies. Establishing a trusting relationship with these technologies in the digital environment is the key to individual and organizational cooperation and success. In this respect, Developing Digital Trust in Business: Theory and Practice is presenting and exploring the issues and challenges posed by digital trust and information technologies." - Fatih Çetin, Nige Omer Halisdemir University, Turkey