The First Word on the New Trump Presidency. He is back, and this will be much more than a sequel to the first Trump Administration. Back in 2017, Trump was unprepared for victory, was constrained by the Republican Party establishment, had zero experience of government and brought little sense of what he wanted to achieve. This time, everything is different. Trump II will have enormous implications for the United States, but more emphatically for the rest of the world. This book explains the unique political appeal of Donald Trump, how he managed such an extraordinary personal and political comeback, and what he will seek to do now back in the Oval Office. With a particular emphasis on the implications for the United Kingdom, along with recommendations how the British PM, government and country might adapt to a President whose impact at home and abroad will last far beyond the next four years.