Dr Jeremy Chapman is a researcher and educator, and founder of The Integrity Centre, where his work explores how people make decisions, especially when they feel pressure to fit in or go along with others.Alongside his work in education, he runs a financial advisory practice, bringing real-world experience into his teaching and writing.Over a long career, he has seen how success without a clear sense of values and purpose can lead people away from what truly matters. His work now focuses on helping individuals - including young people - develop a stronger sense of who they are and the confidence to make better decisions.He lectures at several UK universities and is committed to helping bridge the gap between what young people learn and the challenges they face in real life.True North: The Compass Inside was shaped not only by his professional work, but also by his experience as a parent and the real conversations and challenges faced by young people today. It was written to support the next generation with matters such as navigating identity, peer pressure and the influence of social media, by offering a clear and relatable way to think about choices, values and who they want to become.