Triple Double

​Dr. Arilova (Lova) Randrianasolo is an assistant professor of marketing at Butler University’s Lacy School of Business. He holds a Bachelor's degree in international business and entrepreneurship from Saint Louis University, a Master’s degree in music business from New York University, and a Doctorate in international business and marketing from Saint Louis University. Prior to this position at Butler University, Dr. Lova was an assistant professor of marketing at John Carroll University’s Boler School of Business. Dr. Randrianasolo’s research has been published in outlets such as Journal of Brand Management, Journal of Global Marketing, Journal of International Marketing, Journal of International Consumer Marketing, Journal of Consumer Marketing, and Madagascar Conservation & Development. He has presented original research at international conferences hosted by the Academy of International Business, the American Marketing Association, and the Academy of Marketing Science. Finally, Dr. Randrianasolo has experience holding talks and seminars in developing countries. For example, in July 2019, he presented a talk at the US Embassy in Antananarivo, Madagascar as well as held a seminar focused on non-profit marketing for non-profit organizations in Antananarivo, Madagascar.

• Introduction.- 1. Da Real MVP.- 2. A Tribe of Goats.- 3. The Myth of the Superteam.- 4. Hey Now, You're an All-Star...But Are You All-NBA?- 5. Small Ball in a Big Man's Game.- 6.Is the Clutch Gene Real.- 7. Offense Wins Games, But Does Defense Win Championships? - 8. Strategic Implications of the Findings in This Book.- 9. Debates the Future Work Should Consider.