Transnational Hallyu

Dal Yong Jin is a Distinguished SFU Professor in the School of Communication at Simon Fraser University.Kyong Yoon is an Associate Professor in the Department of English and Cultural Studies at the University of British Columbia Okanagan.Wonjung Min is an Adjunct Assistant Professor in the Department of History at Pontificia Universidad Católica de Chile.

• PrefaceChapter 1. Emerging New Wave: Transnational HallyuChapter 2. Evolution of the Korean Cultural IndustriesChapter 3. Digital Convergence of HallyuChapter 4. Social Media, Digital Platforms, and Hallyu in North AmericaChapter 5. Participatory Translation of Hallyu in Latin AmericaChapter 6.Hallyu as a Total Work of Art in Europe IChapter 7. Consuming the Contra-Flow of K-pop in Europe IIChapter 8. Conclusion: Gained in TranslationReferences

Transnational Hallyu will benefit students and scholars of cultural globalization who are seeking new theoretical discussions. Besides theorization, the strongest feature of this book is its extensive review of relevant sources, rich examples, multilingual interview data, and up-to-date materials. In addition, the authors take a multi-level approach to examining governments, companies, and individual actors while dealing with structure/agency facets of transnational flow. It’s goal is to answer the question of “whether Hallyu is global and, furthermore, a globally hegemonic trend, and Korea has achieved super-power status in the global cultural market.” According to the authors, despite the previous successes of non-Western contraflows such as “Japanese anime, Bollywood cinema, Latin American telenovelas, and Turkish television dramas”, the global triumph of the Korean Wave, or Hallyu—including Kpop, games, K-dramas, animation, webtoons, cinema, and more—marks the emergence of a truly transnational cultural flow.