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Dal Yong Jin, Kyong Yoon, Wonjung Min - Transnational Hallyu, Inbunden

Inbunden, Engelska, 2021

Del i serien Asian Cultural Studies: Transnational and Dialogic Approaches

Transnational Hallyu

The Globalization of Korean Digital and Popular Culture

Av Dal Yong Jin, Kyong Yoon, Wonjung Min

1749 kr

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Beskrivning
While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed and globally exported its various cultural products, such as television programs, pop music, video games and films. The global circulation of Korean popular culture is known as the Korean wave, or Hallyu. Given its empirical scope and theoretical contributions, this book will be highly appealing to any scholar or student interested in media globalization and contemporary Asia popular culture. These chapters present the evolution of Hallyu as a transnational process and addresses two distinctive aspects of the recent Hallyu phenomenon - digital technology integration and global reach. This book will be the first monograph to comprehensively and comparatively examine the translational flows of Hallyu through extensive field studies conducted in the US, Canada, Chile, Spain and Germany.
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Dal Yong Jin is a Distinguished SFU Professor in the School of Communication at Simon Fraser University.Kyong Yoon is an Associate Professor in the Department of English and Cultural Studies at the University of British Columbia Okanagan.Wonjung Min is an Adjunct Assistant Professor in the Department of History at Pontificia Universidad Católica de Chile.

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Transnational Hallyu will benefit students and scholars of cultural globalization who are seeking new theoretical discussions. Besides theorization, the strongest feature of this book is its extensive review of relevant sources, rich examples, multilingual interview data, and up-to-date materials. In addition, the authors take a multi-level approach to examining governments, companies, and individual actors while dealing with structure/agency facets of transnational flow. It’s goal is to answer the question of “whether Hallyu is global and, furthermore, a globally hegemonic trend, and Korea has achieved super-power status in the global cultural market.” According to the authors, despite the previous successes of non-Western contraflows such as “Japanese anime, Bollywood cinema, Latin American telenovelas, and Turkish television dramas”, the global triumph of the Korean Wave, or Hallyu—including Kpop, games, K-dramas, animation, webtoons, cinema, and more—marks the emergence of a truly transnational cultural flow.

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