Filippo Gilardi is an Associate Professor in creative industries and transmedia, Head of the School of International Communications, and Deputy Director of the Institute of Asia and Pacific Studies (IAPS) at the University of Nottingham Ningbo China. His research interests focus on media convergence, digital copyright and global digital platforms. Celia Lam is an Assistant Professor in media and cultural studies at the School of International Communications, The University of Nottingham Ningbo China. Her research interests include audience and fan studies. Her latest publications include the co-edited Aussie Fans: Uniquely Places in Global Popular Culture (2019).

• Introduction to Transmedia in Asia and Pacific.- Part 1: Official and Unofficial Narratives: State, Corporate and Grassroots Convergence.- From telling a story to telling an idea: A transmedia narrative of Amazing China under new propaganda initiatives in China.- The Web of Story across the Multiple Platforms of South Korea’s Cheese in the Trap.- BoBoiBoy and The Contextualization of Transmedia Storytelling in Malaysian Animation Industry.- Transmedia Non-Fiction in China: Mapping the Transmedia Story of ‘Yiyi’, the Youngest Survivor of the 2011 Wenzhou Train Crash.- Transmedia Storytelling in Mainland China: Interaction between TV Drama and Fan Narratives in The Disguiser.- Part 2: Transcultural Dialogues: Cultural Flows, Appropriation, and Empowerment.- Love and Producer as East Asian Transmedia: Otome Games, Sexless Polyamory, and Neoliberal Choice for Chinese and South Korean Young Women.- Appropriatingthe Shinsengumi. Hakuoki Fan Fiction as Transmedial/Transcultural exploration.- Part 3: Transmedia Communication: Inclusiveness and Communities.- Intimate Connectivities: local dynamic networks in the Big Stories, Small Towns transmedia documentary.- Transmedia Activism and Future Dreaming: Big hART’s Yijala Yala.- The Power of Communication: Intergeneration, Intermediality and Transculturality in Documentary Theatre About My Parents and Their Child.- Transmedia Education in a CLIL Paradigm: An Investigation into Bicultural Learning.- Teaching Transmedia in China: Complexity, Critical Thinking, and Digital Natives.- Conclusions.

“This volume provides the first single volume work devoted solely to transmedia in the Asia-Pacific region. … In its totality, this volume is an excellent and significant contribution to the existing literature on transmedia studies.” (Andrew White, Global Media and China, January 10, 2022)