Transmedia Franchise of Star Wars TV

Dominic J. Nardi is a political scientist with a Ph.D. from the University of Michigan and a J.D. from Georgetown University. He has published articles about political themes in speculative fiction, including an award-winning article about J.R.R. Tolkien’s views on democracy in Mythlore and a chapter about ethnicity in Blade Runner 2049 and Philosophy. Derek R. Sweet, a Professor of Communication Studies at Luther College, explores the intersection of rhetoric, popular culture, and politics. His book, Star Wars in the Public Square: The Clone Wars as Public Dialogue, positions the animated series as an important cultural voice in ongoing deliberations regarding U.S. post-9/11 war efforts.

• 1. Star Wars from Big Screen to Small.- 2. The Enduring Force of Kenner Star Wars Toy Commercials.- 3.The Holiday Special and the Hole in the Archive.- 4. The Battle for Endor: Ewok Television Films as Transmedia Brand Extension.- 5. 1.     “The circle is now complete”: Transmedia Storytelling and Nostalgia in Star Wars Television Adverts.- 6. The Princesses Strike Back: Forces of Destiny and the Capitalization of the Disney Princess.- 7.  Several Decades Ago in Your Living Room: Ewoks, Droids, and Star Wars Saturday Morning Cartoons.- 8. From Monk to Superhero: Genndy Tartakovsky’s Clone Wars and the Transformation of the Jedi.- 9. Of War, Peace, and Art: Mandalorian Culture in Star Wars Television.- 10. Canonical Legends: How the Expanded Universe (Selectively) Lives on TV.