Translation and Localization

Bruce Maylath is Professor of English at North Dakota State University (USA) and Director of the university’s program in Upper-Division Writing.Kirk St.Amant is Professor and Eunice C. Williamson Endowed Chair in Technical Communication at Louisiana Tech University (USA), Adjunct Professor of International Health and Medical Communication with the University of Limerick (Ireland), and Guest Professor of Usability and Design with Southeast University (China).

• AcknowledgementsSeries Editor ForwardBy Tharon W. HowardForewordBy Pavel ZemlianskyPrefaceHandling Technical and Professional Communication for Audiences of All LanguagesBy Bruce MaylathIntroductionThe Dynamics of—and Need to Understand—Translation and Localization in Technical CommunicationBy Kirk St.AmantPart I: TranslationArea 1: Fundamental ConceptsChapter 1: An Overview of the Main Issues of TranslationBy Federica ScarpaChapter 2: Pragmatic Translation and Assessment for Professional Communicators: Countering Myths and Misconceptions By Patricia MinacoriArea 2: Writing and Content Creation Chapter 3: Controlled Language and Writing for an International AudienceBy Sharon O’BrienChapter 4: Quality in Translation through "Controlled" Writing, Editing, and/or RevisingBy Maria Teresa MusacchioPart II: LocalizationArea 3: Fundamentals, Contexts, and Content Chapter 5: Fundamentals of Localization for Non-LocalizersBy Paola ValliChapter 6: How Streetsmart Marketers Try Phishing Customers: (Mis)Communication or Missed Communication through Loan WordsBy Birthe MoustenChapter 7: Professional Communicators on Track or Led Astray! Using Quality Standards in PracticeBy Birthe Mousten and Dan RiordanPart III: HorizonsArea 4: Computing and CommerceChapter 8: Computing and Translation: An Overview for Technical Communicators By Tomáš SvobodaChapter 9: The Future of Translation and Translators in a Fast-Changing Economic and Technological LandscapeBy Giuseppe PalumboGlossary

Winner of the 2020 Distinguished Book on Business Communication Award (Association for Business Communication)