Translating Tourism

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Inbunden, Engelska, 2025

Av Stefania M. Maci, Cinzia G. Spinzi

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This engaging textbook provides an in-depth examination of tourist discourse and communication and a guide to translating tourism texts. Through analysis of the linguistic, intercultural, and socially inclusive aspects of tourist communication, this volume covers both conventional and digital forms of tourist texts and explores the unique attributes of tourist discourse, including its lexical, syntactic, and textual qualities, and how these affect translation processes. Special emphasis is placed on the translation of digital tourist information, guided tours, and accessible tourism discourse, highlighting the need for a functional and flexible translation methodology. The authors posit that tourist translation transcends simple language transmission, functioning as a mediatory act that necessitates cultural adaptation, knowledge of accessibility, and persuasive methods customised for varied audiences.Synthesising concepts from tourist studies, discourse analysis, and translation studies, this accessible textbook merges theoretical views with practical examples to provide a key resource for researchers, translators, and professionals in translation studies, tourism communication, English language and linguistics.

Produktinformation

Utgivningsdatum2025-09-30
Mått156 x 234 x 20 mm
Vikt690 g
FormatInbunden
SpråkEngelska
SerieTranslation Practices Explained
Antal sidor272
FörlagTaylor & Francis Ltd
ISBN9781032736624

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Stefania M. Maci is Full Professor of English Language, Linguistics and Translation at the University of Bergamo, where she is the coordinator of the MA in Text Sciences and Culture Enhancement in the Digital Age. She has extensively published in tourism discourse and is the co-editor of The Routledge Handbook of Scientific Communication and The Routledge Handbook of Discourse and Disinformation.Cinzia G. Spinzi is Associate Professor at the University of Bergamo, where she is the coordinator of the MA in Planning and Management of Tourism Systems.

List of FiguresAcknowledgmentsList of AcronymsIntroductionUsing this BookStructure of the BookCHAPTER 1 - Tourism DiscoursesWhat is Tourism?The Role of Discourse in the Tourism IndustryLanguage or Discourse? Some DefinitionsStudies in Tourism DiscourseTourism Discourse vs General DiscourseUnderstanding Tourism Analogue and Digital Genres and Text TypesTourism as a Form of Specialized DiscourseConcluding RemarksActivities and ExercisesCHAPTER 2 - Translation and TourismIntroduction: Why Translation Matters in Tourism DiscourseTourism TranslationTourism Communication: Working with Tourism TextDigital Strand: Navigating New FrontiersConclusionActivities and ExercisesCHAPTER 3 - Accessibility and Inclusion through Tourism TranslationIntroductionAccessibility and DisabilityAccessibility, Tourism, and TranslationA Brief Overview of Accessible Practices of Audiovisual TranslationAccessible Communication for All: The Linguistic Landscape in TourismConclusionActivities and ExercisesCHAPTER 4 - Tourist Guides at WorkIntroductionTourists or Travellers?The Tourist GuideTourist Guide at WorkContextualizing and Profiling the Tourist GuideThe Genre of the Guided TourCultural Mediation in the Guided TourConcluding RemarksActivities and ExercisesCHAPTER 5 - Tourism Goes DigitalIntroductionLocalising WebsitesTourism Digitisation and MediatisationConclusionActivities and ExercisesAppendixReferences

"Translating Tourism" promises to be a popular and highly influential addition to the field of tourism studies pedagogy. The book tackles the critically important topic of translation from a tourism studies perspective. Translation is an exceptionally challenging aspect of tourism, and one that is very high-stakes given its economic implications: indeed, the quality and effectiveness of translations for tourists can have a major impact on the number of tourists who visit a destination. Translating Tourism Explained provides timely, vital information to help ensure the success of tourism translation. The book is thorough, well-researched, and clear"Michael J. Zerbe, Professor, York College of Pennsylvania, USA