NEIL HOOD is Professor of Business Policy and Director of the Strathclyde International Business Unit at the University of Strathclyde, Glasgow. He is a former Dean of Strathclyde Business School and Deputy Principal of the University. He has published widely in international business, strategy and industrial development. His books include Strategies in Global Competition (with J-E.Vahlne as co-editor).ROBERT KILIS is Assistant Professor at the Stockholm School of Economics in Riga, Latvia, where he teaches economic anthropology. His research interests include social aspects of entrepreneurship and cultural transmission in the Baltic states.JAN-ERIK VAHLNE is Professor of International Business and was formerly Rector of the Stockholm School of Economics in Riga, Latvia. He is now, on behalf of Goteborg University, preparing for the establishment of a new business school to be called the Goteborg Graduate Business School. He has published widely on many aspects of international business.