Melissa R. Michelson is Professor of Political Science at Menlo College. Brian F. Harrison is a Lecturer at the Humphrey School of Public Affairs at the University of Minnesota-Twin Cities and Founder and President of Voters for Equality. They are authors of Listen, We Need to Talk: How to Change Attitudes about LGBT Rights.

• Chapter 1: Just a Little Bit of History Repeating: Definitions, Public Opinion, and the Issues Chapter 2: Reassurance, Acknowledgement, and Values Chapter 3: Finding the Path to Attitude Change on Transgender Rights Chapter 4: Gender Roles, Masculinity, and Support for Transgender Rights Chapter 5: Emotions and Moral Elevation Chapter 6: Feeling a Little Uncomfortable, and That's Okay Chapter 7: Transforming Prejudice from the Inside Out

A key aspect of the analysis is explaining why cisgender men are the least likely to support transgender individuals, asking how to nudge them to change. The answer: reassure their masculinity and make them feel happier in general. Highly recommended. Upper-division undergraduates. Graduate students, faculty and professionals. General readers.

Melissa R. Michelson is Professor of Political Science at Menlo College. Brian F. Harrison is a Lecturer at the Humphrey School of Public Affairs at the University of Minnesota-Twin Cities and Founder and President of Voters for Equality. They are authors of Listen, We Need to Talk: How to Change Attitudes about LGBT Rights.

• Chapter 1: Just a Little Bit of History Repeating: Definitions, Public Opinion, and the Issues Chapter 2: Reassurance, Acknowledgement, and Values Chapter 3: Finding the Path to Attitude Change on Transgender Rights Chapter 4: Gender Roles, Masculinity, and Support for Transgender Rights Chapter 5: Emotions and Moral Elevation Chapter 6: Feeling a Little Uncomfortable, and That's Okay Chapter 7: Transforming Prejudice from the Inside Out

A key aspect of the analysis is explaining why cisgender men are the least likely to support transgender individuals, asking how to nudge them to change. The answer: reassure their masculinity and make them feel happier in general. Highly recommended. Upper-division undergraduates. Graduate students, faculty and professionals. General readers.

Melissa R. Michelson is Professor of Political Science at Menlo College. Brian F. Harrison is a Lecturer at the Humphrey School of Public Affairs at the University of Minnesota-Twin Cities and Founder and President of Voters for Equality. They are authors of Listen, We Need to Talk: How to Change Attitudes about LGBT Rights.

• Chapter 1: Just a Little Bit of History Repeating: Definitions, Public Opinion, and the Issues Chapter 2: Reassurance, Acknowledgement, and Values Chapter 3: Finding the Path to Attitude Change on Transgender Rights Chapter 4: Gender Roles, Masculinity, and Support for Transgender Rights Chapter 5: Emotions and Moral Elevation Chapter 6: Feeling a Little Uncomfortable, and That's Okay Chapter 7: Transforming Prejudice from the Inside Out

A key aspect of the analysis is explaining why cisgender men are the least likely to support transgender individuals, asking how to nudge them to change. The answer: reassure their masculinity and make them feel happier in general. Highly recommended. Upper-division undergraduates. Graduate students, faculty and professionals. General readers.