Behnam Tabrizi is Consulting Professor in the Department of Management Science and Engineering at Stanford University. His article in Administrative Science Quarterly, co-authored with Kathy Eisenhardt, won the 2001 Award for Scholarly Contribution for a paper that had the greatest influence on subsequent theory and research in the field of management. He has also published articles in Harvard Business Review. As a frequent traveler to China in recent years, Tabrizi has worked with more than 300 CEOs of the largest private and public Chinese companies on their corporate transformation. He has been featured in China Daily and on BBC and C-SPAN. Mitchell M. Tseng is Professor in the Department of Industrial Engineering and Engineering Management at Hong Kong University of Science and Technology (HKUST), and Director of the Advanced Manufacturing Institute. He coedited (with Frank T. Piller) The Customer Centric Enterprise: Advances in Mass Customization and Personalization (2003). Tseng has held senior management positions at Xerox and Digital Equipment Corporation and faculty positions at University of Illinois at Urbana-Champaign and Massachusetts Institute of Technology.

• Contents Prefacexxx Acknowledgmentsxxx 1. Strategy1 Case 1: PCH China000 Case 2: Lil Lawton and International Expansion000 Appendix: The Kano Method 2. Sales and Marketing000 Case: HKS Products Limited U.S.A.000 3. Supply Chain Management and Logistics000 Case 1: Garment Retailer000 Case 2: PCH China000 4. Information Technology000 Case 1: GTP000 Case 2: ABC000 5. Manufacturing000 Case 1: The Esquel Group: Applications of RFID in Spinning Mill Production Planning000 Case 2: The Esquel Group: Production Wastage Forecasting 000 Case 3: Sterling000 Appendix: Processes at Sterling and Southfield Notes000 Index000

"The synergies of conducting business between the worlds largest economy (U.S.) and the worlds largest trader (China) are well articulated through detailed examples in this book. Our company, while growing 100% a year during the past 5 years, has greatly benefitted from the recommendations of this book." —Liam Casey, Founder and CEO of PCH China Solutions "Well developed methodology on strategy and execution, rich insights from real world examples of U.S. China value chain—this book is a must-read." —Zhou Jin, Senior Vice President, Huawei "Complex global challenges require world-class, practical and creative solutions—which is what this book is all about." —J. P. Finnell, General Manager, Mobility Professional Services, Nokia

Behnam Tabrizi is Consulting Professor in the Department of Management Science and Engineering at Stanford University. His article in Administrative Science Quarterly, co-authored with Kathy Eisenhardt, won the 2001 Award for Scholarly Contribution for a paper that had the greatest influence on subsequent theory and research in the field of management. He has also published articles in Harvard Business Review. As a frequent traveler to China in recent years, Tabrizi has worked with more than 300 CEOs of the largest private and public Chinese companies on their corporate transformation. He has been featured in China Daily and on BBC and C-SPAN. Mitchell M. Tseng is Professor in the Department of Industrial Engineering and Engineering Management at Hong Kong University of Science and Technology (HKUST), and Director of the Advanced Manufacturing Institute. He coedited (with Frank T. Piller) The Customer Centric Enterprise: Advances in Mass Customization and Personalization (2003). Tseng has held senior management positions at Xerox and Digital Equipment Corporation and faculty positions at University of Illinois at Urbana-Champaign and Massachusetts Institute of Technology.

• Contents Prefacexxx Acknowledgmentsxxx 1. Strategy1 Case 1: PCH China000 Case 2: Lil Lawton and International Expansion000 Appendix: The Kano Method 2. Sales and Marketing000 Case: HKS Products Limited U.S.A.000 3. Supply Chain Management and Logistics000 Case 1: Garment Retailer000 Case 2: PCH China000 4. Information Technology000 Case 1: GTP000 Case 2: ABC000 5. Manufacturing000 Case 1: The Esquel Group: Applications of RFID in Spinning Mill Production Planning000 Case 2: The Esquel Group: Production Wastage Forecasting 000 Case 3: Sterling000 Appendix: Processes at Sterling and Southfield Notes000 Index000

"The synergies of conducting business between the worlds largest economy (U.S.) and the worlds largest trader (China) are well articulated through detailed examples in this book. Our company, while growing 100% a year during the past 5 years, has greatly benefitted from the recommendations of this book." —Liam Casey, Founder and CEO of PCH China Solutions "Well developed methodology on strategy and execution, rich insights from real world examples of U.S. China value chain—this book is a must-read." —Zhou Jin, Senior Vice President, Huawei "Complex global challenges require world-class, practical and creative solutions—which is what this book is all about." —J. P. Finnell, General Manager, Mobility Professional Services, Nokia

Behnam Tabrizi is Consulting Professor in the Department of Management Science and Engineering at Stanford University. His article in Administrative Science Quarterly, co-authored with Kathy Eisenhardt, won the 2001 Award for Scholarly Contribution for a paper that had the greatest influence on subsequent theory and research in the field of management. He has also published articles in Harvard Business Review. As a frequent traveler to China in recent years, Tabrizi has worked with more than 300 CEOs of the largest private and public Chinese companies on their corporate transformation. He has been featured in China Daily and on BBC and C-SPAN. Mitchell M. Tseng is Professor in the Department of Industrial Engineering and Engineering Management at Hong Kong University of Science and Technology (HKUST), and Director of the Advanced Manufacturing Institute. He coedited (with Frank T. Piller) The Customer Centric Enterprise: Advances in Mass Customization and Personalization (2003). Tseng has held senior management positions at Xerox and Digital Equipment Corporation and faculty positions at University of Illinois at Urbana-Champaign and Massachusetts Institute of Technology.

• Contents Prefacexxx Acknowledgmentsxxx 1. Strategy1 Case 1: PCH China000 Case 2: Lil Lawton and International Expansion000 Appendix: The Kano Method 2. Sales and Marketing000 Case: HKS Products Limited U.S.A.000 3. Supply Chain Management and Logistics000 Case 1: Garment Retailer000 Case 2: PCH China000 4. Information Technology000 Case 1: GTP000 Case 2: ABC000 5. Manufacturing000 Case 1: The Esquel Group: Applications of RFID in Spinning Mill Production Planning000 Case 2: The Esquel Group: Production Wastage Forecasting 000 Case 3: Sterling000 Appendix: Processes at Sterling and Southfield Notes000 Index000

"The synergies of conducting business between the worlds largest economy (U.S.) and the worlds largest trader (China) are well articulated through detailed examples in this book. Our company, while growing 100% a year during the past 5 years, has greatly benefitted from the recommendations of this book." —Liam Casey, Founder and CEO of PCH China Solutions "Well developed methodology on strategy and execution, rich insights from real world examples of U.S. China value chain—this book is a must-read." —Zhou Jin, Senior Vice President, Huawei "Complex global challenges require world-class, practical and creative solutions—which is what this book is all about." —J. P. Finnell, General Manager, Mobility Professional Services, Nokia