Transform with Design

Jochen Schweitzer is an associate professor of Strategy and Innovation and Director of Entrepreneurship at the University of Technology Sydney Business School. Sihem BenMahmoud-Jouini is an associate professor of Innovation at HEC (Paris) and Director of Masters in Innovation, Entrepreneurship & Design and Executive MBA specialization. Sebastian Fixson is the associate dean of Academic Programs and Innovation at the F.W. Olin Graduate School of Business and a professor of Innovation and Design at Babson College.

• 1. Introduction: Why Implementing Design Thinking Remains a Challenge Jochen Schweitzer, Sihem BenMahmoud-Jouini, and Sebastian Fixson 2. Reimagining Healthcare: Implementing Design Thinking in a Health Insurance CompanyMatt Templeton, Sebastian Fixson, and Molly Mazzaferro3. Design Thinking Recipe in a Food Company: The Case of DanoneSabine Gourmain, Julie Deschamps, and Sihem BenMahmoud-Jouini4. Keeping the Momentum: The First Decade of Design Thinking at IntuitWendy Castleman5. Design for Joy: How Kaiser Permanente Created a Human-Centered Design MovementChristi Zuber and Lisa Carlgren6. Throwing a Hand Grenade at the Bureaucracy: MindLab and Wicked Problems in GovernmentDavid Dunne7. The Making of a Design-Led Innovation Strategy: How Mirvac Launched the Hatch Program Natalia Nikolova, Jochen Schweitzer, and Christine Gilroy8. From Department to Consultancy: Building Human-Centered Design Capabilities at Swisscom Katja Bürki9. From Underdog to Design-Led Innovation: Scaling Design Thinking at Thales Sihem BenMahmoud-Jouini and Didier Boulet10. An Army of One: How One Person Set Off a Grassroots Movement at the U.S. Department of LaborVirginia Hamilton and Lisa Carlgren11. Veteran-Centered Healthcare: Navigating Change at the U.S. Department of Veterans AffairsAaron Strienstra, Amber Schleuning, Veronica X. Vela, and Jaryn Miller12. Transform with Design in Seven Lessons Jochen Schweitzer, Sihem BenMahmoud-Jouini, and Sebastian Fixson