Marlies Whitehouse, PhD, head of Professorship in Professional Literacy at Zurich University of Applied Sciences (ZHAW), Switzerland. Her research fields and foci include applied linguistics, transdisciplinarity, professional literacy, financial communication, text production, and writing in the professions. She has extensive experience as writing and communication coach for national and international companies.

• Part I. Problem identification.- 1. Overall research question.- 2. Transdisciplinary framework.- 3. Research architecture.- Part II. Problem analysis.- 4. Approach one: context perspective.- 5. Approach two: product perspective.- 6. Approach three: process perspective.- 7. Integration of all the results.- Part III. Problem solution.- 8. Diagnosis: research-based approaches for measures.- 9. Intervention: coaching, training, organisational development.- 10.  Evaluation: added value of research-based interventions.- 11. Future directions.