Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization

Inbunden, Engelska, 2021

AvCarolina Castaldi,Jörn Block,Meindert J. Flikkema,J?rn Block

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Trademarks are the most widely used intellectual property right by companies worldwide. Their strategic importance is increasing, as reputational assets become more relevant for companies than ever, in national and global markets. Trademarks also represent key tools for companies to profit from innovation and can make the difference for start-ups and entrepreneurial firms by allowing them to gain legitimacy and fostering fund raising from investors.This book Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization takes stock of the emerging academic research on how companies use trademarks. It collects a rich set of contributions from several research perspectives and disciplines and proposes an integrated view bridging different levels of analysis: individual, firm, industry, and country level. Specifically, the book combines an industrial organization, innovation, and entrepreneurship perspective to understand why, when and with what effects entrepreneurs, innovators, and firms use trademarks. The book is targeted toward academic readers to gain a better understanding of the emerging and interdisciplinary field of trademark research as well as interested practitioners from the area of intellectual property (IP) management and policy-making.The chapters in this book were originally published in Industry and Innovation.

Produktinformation

Utgivningsdatum2021-06-15
Mått174 x 246 x undefined mm
Vikt830 g
FormatInbunden
SpråkEngelska
Antal sidor346
FörlagTaylor & Francis Ltd
ISBN9780367706647

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Affärsutveckling inom Ekonomi och ledarskap
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PrefaceCarolina Castaldi, Joern Block and Meindert FlikkemaPart I: Bridging perspectives on trademarks and firms1. Why and when do firms trademark? Bridging perspectives from industrial organisation, innovation and entrepreneurshipCarolina Castaldi, Joern Block and Meindert J Flikkema2. Which firms use trademarks? Firm-level evidence from Germany on the role of distance, product quality and innovationDirk Crass3. Are trademark counts a valid indicator of innovation? Results of an in-depth study of new Benelux trademarks filed by SMEs Meindert Flikkema, Ard-Pieter De Man and Carolina Castaldi4. Innovation activities and business cycles: are trademarks a leading indicator?Charles A. W. deGrazia, Amanda Myers and Andrew A. ToolePart II: Trademarks as Assets5. On the price elasticity of demand for trademarksGaétan de Rassenfosse6. From a distinctive sign to an exchangeable asset: exploring the U.S. market for trademark licensingEdoardo Ferrucci, Maria Isabella Leone, Manuel Romagnoli and Andrea Toros7. Firm market valuation and intellectual property assetsMafini Dosso and Antonio VezzaniPart III: Trademarks and IP strategies of Innovative Firms8. Concordance and complementarity in IP instrumentsMarco Grazzi, Chiara Piccardo and Cecilia Vergari9. Are two better than one? Modelling the complementarity between patents and trademarks across industriesPatrick Llerena and Valentine Millot10. The valuation of patent-trademark pairing as IP strategy: evidence from the USPTOGrid Thoma11. Why do innovators not apply for trademarks? The role of information asymmetries and collaborative innovationSuma Athreye and Claudio FassioPart IV: Trademarks and Entrepreneurship12. Trademarks and their association with Kirznerian entrepreneursSerhiy Lyalkov, Mónica Carmona, Emilio Congregado, Ana Millán and José María Millán13. Overlap in external technology search locations and the breadth of IPR assets: lessons from the Security Software IndustrySzabolcs Szilárd Sebrek14. Trademark or patent? The effects of market concentration, customer type and venture capital financing on start-ups’ initial IP applicationsGeertjan De Vries, Enrico Pennings, Joern H. Block and Christian Fisch