Pezzullo's topic and approach are as fresh as her subject matter is fetid.... Her exposure of corporate cooptation of environmentalism ('astroturfing') is eloquent. The discussion of AstraZeneca's manufacturing cycle of making cancer causing herbicides, cancer treatment drugs, and sponsorship of Breast Cancer Awareness is revelatory and awful.... Pezzullo throws the political work of the tour into sharp relief, not merely toxic tours, but potentially all tours. This is excellent work because it points to the possibility of a more active and engaged type of tourism as opposed to a passive and alienated one. - Dean MacCannell, author of The Tourist: A New Theory of the Leisure Class