Edited by Ellen J. Eftestøl, Professor in Law, Department of Law and Governance, BI Norwegian Business School, Norway and Adjunct Professor, School of Economics, Business and Law, University of Gothenburg, Sweden, Anu Bask, Professor in Business Development, School of Marketing and Communication, Marketing, University of Vaasa and Adjunct Professor, Department of Marketing and International Business, Operations and Supply Chain Management, Turku School of Economics, University of Turku, Finland and Maximilian Huemer, Doctoral Researcher, Faculty of Law, University of Helsinki, Finland