Scott Laderman is Assistant Professor of History at the University of Minnesota, Duluth.

• Prefatory Note: The Nomenclature of the Vietnam War ixAcknowledgments xiiiAbbreviations and Acronyms xviiIntroduction: History, Tourism, and the Question of Empire 11. Tourism and State Legitimacy in the Republic of Vietnam 152. Educating Private Ryan: Tourism and the United States Military in Postcolonial Vietnam 473. "They Set About Revenging Themselves on the Population": The "Hue Massacre" and the Shaping of Historical Consciousness 874. The New Modernizers: Naturalizing Capitalism in Doi Moi Vietnam 1235. "The Other Side of the War": Memory and Meaning at the War Remnants Museum 151Epilogue: Tourism and the Martial Fascination 183Notes 189References 249Index 271

“. . .Tours of Vietnam makes a powerful intervention into the on-going scholarly reassessment of the Vietnam wars and their memories along with providing new insight into the ways in which the practices of tourism and the employment of American power did, and do, go hand-in-hand.” - Mark Philip Bradley, H-Diplo Roundtable Reviews “Laderman succeeds in connecting the strands of diplomatic and public history in an elegantly written, approachable work.” - Kristin L. Ahlberg, The Public Historian “Tours of Vietnam is a book that overflows with good and useful questions.” - Peter Siegenthaler, Pacific Historical Review “With its extensive analysis of historical and contemporary tourism discourses and practices, this text will be of interest to a broad and interdisciplinary readership that is also concerned with the enduring exercise of US power. Laderman’s work can be situated in a longer tradition of scholarship on US memory of the ‘Vietnam War,’ though it notably ventures to the ‘other side’ to also examine Vietnamese practices of memory. . . . Tours of Vietnam is a powerful text and an unsettling reminder of how the entanglements of war, empire, and tourism continue to inform US-Vietnamese relations today.” - Christina Schwenkel, Journal of Tourism History “Tours of Vietnam is a valuable addition to the scholarship on the larger questions around the US foreign policy and the unexpectedly substantial role that presumably apolitical cultural products play in shaping national memory and global imaginations.”- Lana Lin, Left History “[T]his is an excellent revisionist interpretation of Western involvement in Southeast Asia that belongs in all library collections. Highly recommended.” - D. R. Jamieson, Choice “In this rich and nuanced work, Scott Laderman shows us how tourism and the making of empire have been inextricably linked during and after the American war in Vietnam. Whether exploring the curious efforts of the former South Vietnamese state and the American military to promote tourism as the war unfolded or interrogating how that ubiquitous traveling bible of the backpack set, the Lonely Planet guide, obscures more than it reveals about the Vietnamese past and present, Tours of Vietnam offers a powerful model for writing a new transnational history of the United States and its engagement in the wider world.”-Mark Bradley, University of Chicago “Not a rehash of old arguments, Tours of Vietnam is a stunningly original and truly twenty-first-century exploration of America’s war in Vietnam. Combining vast research, profound insights, and lucid prose, Scott Laderman gives us a multilayered, nuanced, and brilliant vision of interrelations among history, memory, foreign policy, and culture.”-H. Bruce Franklin, author of War Stars: The Superweapon and the American Imagination “Tours of Vietnam makes a powerful intervention into the on-going scholarly reassessment of the Vietnam wars and their memories along with providing new insight into the ways in which the practices of tourism and the employment of American power did, and do, go hand-in-hand.” - Mark Philip Bradley (H-Diplo Roundtable Reviews) “Tours of Vietnam is a book that overflows with good and useful questions.” - Peter Siegenthaler (Pacific Historical Review) “Tours of Vietnam is a valuable addition to the scholarship on the larger questions around the US foreign policy and the unexpectedly substantial role that presumably apolitical cultural products play in shaping national memory and global imaginations.”- Lana Lin (Left History) “[T]his is an excellent revisionist interpretation of Western involvement in Southeast Asia that belongs in all library collections. Highly recommended.” - D. R. Jamieson (Choice) “Laderman succeeds in connecting the strands of diplomatic and public history in an elegantly written, approachable work.” - Kristin L. Ahlberg (The Public Historian) “With its extensive analysis of historical and contemporary tourism discourses and practices, this text will be of interest to a broad and interdisciplinary readership that is also concerned with the enduring exercise of US power. Laderman’s work can be situated in a longer tradition of scholarship on US memory of the ‘Vietnam War,’ though it notably ventures to the ‘other side’ to also examine Vietnamese practices of memory. . . . Tours of Vietnam is a powerful text and an unsettling reminder of how the entanglements of war, empire, and tourism continue to inform US-Vietnamese relations today.” - Christina Schwenkel (Journal of Tourism History)

Scott Laderman is Assistant Professor of History at the University of Minnesota, Duluth.

• Prefatory Note: The Nomenclature of the Vietnam War ixAcknowledgments xiiiAbbreviations and Acronyms xviiIntroduction: History, Tourism, and the Question of Empire 11. Tourism and State Legitimacy in the Republic of Vietnam 152. Educating Private Ryan: Tourism and the United States Military in Postcolonial Vietnam 473. "They Set About Revenging Themselves on the Population": The "Hue Massacre" and the Shaping of Historical Consciousness 874. The New Modernizers: Naturalizing Capitalism in Doi Moi Vietnam 1235. "The Other Side of the War": Memory and Meaning at the War Remnants Museum 151Epilogue: Tourism and the Martial Fascination 183Notes 189References 249Index 271

“. . .Tours of Vietnam makes a powerful intervention into the on-going scholarly reassessment of the Vietnam wars and their memories along with providing new insight into the ways in which the practices of tourism and the employment of American power did, and do, go hand-in-hand.” - Mark Philip Bradley, H-Diplo Roundtable Reviews “Laderman succeeds in connecting the strands of diplomatic and public history in an elegantly written, approachable work.” - Kristin L. Ahlberg, The Public Historian “Tours of Vietnam is a book that overflows with good and useful questions.” - Peter Siegenthaler, Pacific Historical Review “With its extensive analysis of historical and contemporary tourism discourses and practices, this text will be of interest to a broad and interdisciplinary readership that is also concerned with the enduring exercise of US power. Laderman’s work can be situated in a longer tradition of scholarship on US memory of the ‘Vietnam War,’ though it notably ventures to the ‘other side’ to also examine Vietnamese practices of memory. . . . Tours of Vietnam is a powerful text and an unsettling reminder of how the entanglements of war, empire, and tourism continue to inform US-Vietnamese relations today.” - Christina Schwenkel, Journal of Tourism History “Tours of Vietnam is a valuable addition to the scholarship on the larger questions around the US foreign policy and the unexpectedly substantial role that presumably apolitical cultural products play in shaping national memory and global imaginations.”- Lana Lin, Left History “[T]his is an excellent revisionist interpretation of Western involvement in Southeast Asia that belongs in all library collections. Highly recommended.” - D. R. Jamieson, Choice “In this rich and nuanced work, Scott Laderman shows us how tourism and the making of empire have been inextricably linked during and after the American war in Vietnam. Whether exploring the curious efforts of the former South Vietnamese state and the American military to promote tourism as the war unfolded or interrogating how that ubiquitous traveling bible of the backpack set, the Lonely Planet guide, obscures more than it reveals about the Vietnamese past and present, Tours of Vietnam offers a powerful model for writing a new transnational history of the United States and its engagement in the wider world.”-Mark Bradley, University of Chicago “Not a rehash of old arguments, Tours of Vietnam is a stunningly original and truly twenty-first-century exploration of America’s war in Vietnam. Combining vast research, profound insights, and lucid prose, Scott Laderman gives us a multilayered, nuanced, and brilliant vision of interrelations among history, memory, foreign policy, and culture.”-H. Bruce Franklin, author of War Stars: The Superweapon and the American Imagination “Tours of Vietnam makes a powerful intervention into the on-going scholarly reassessment of the Vietnam wars and their memories along with providing new insight into the ways in which the practices of tourism and the employment of American power did, and do, go hand-in-hand.” - Mark Philip Bradley (H-Diplo Roundtable Reviews) “Tours of Vietnam is a book that overflows with good and useful questions.” - Peter Siegenthaler (Pacific Historical Review) “Tours of Vietnam is a valuable addition to the scholarship on the larger questions around the US foreign policy and the unexpectedly substantial role that presumably apolitical cultural products play in shaping national memory and global imaginations.”- Lana Lin (Left History) “[T]his is an excellent revisionist interpretation of Western involvement in Southeast Asia that belongs in all library collections. Highly recommended.” - D. R. Jamieson (Choice) “Laderman succeeds in connecting the strands of diplomatic and public history in an elegantly written, approachable work.” - Kristin L. Ahlberg (The Public Historian) “With its extensive analysis of historical and contemporary tourism discourses and practices, this text will be of interest to a broad and interdisciplinary readership that is also concerned with the enduring exercise of US power. Laderman’s work can be situated in a longer tradition of scholarship on US memory of the ‘Vietnam War,’ though it notably ventures to the ‘other side’ to also examine Vietnamese practices of memory. . . . Tours of Vietnam is a powerful text and an unsettling reminder of how the entanglements of war, empire, and tourism continue to inform US-Vietnamese relations today.” - Christina Schwenkel (Journal of Tourism History)

Scott Laderman is Assistant Professor of History at the University of Minnesota, Duluth.

• Prefatory Note: The Nomenclature of the Vietnam War ixAcknowledgments xiiiAbbreviations and Acronyms xviiIntroduction: History, Tourism, and the Question of Empire 11. Tourism and State Legitimacy in the Republic of Vietnam 152. Educating Private Ryan: Tourism and the United States Military in Postcolonial Vietnam 473. "They Set About Revenging Themselves on the Population": The "Hue Massacre" and the Shaping of Historical Consciousness 874. The New Modernizers: Naturalizing Capitalism in Doi Moi Vietnam 1235. "The Other Side of the War": Memory and Meaning at the War Remnants Museum 151Epilogue: Tourism and the Martial Fascination 183Notes 189References 249Index 271

“. . .Tours of Vietnam makes a powerful intervention into the on-going scholarly reassessment of the Vietnam wars and their memories along with providing new insight into the ways in which the practices of tourism and the employment of American power did, and do, go hand-in-hand.” - Mark Philip Bradley, H-Diplo Roundtable Reviews “Laderman succeeds in connecting the strands of diplomatic and public history in an elegantly written, approachable work.” - Kristin L. Ahlberg, The Public Historian “Tours of Vietnam is a book that overflows with good and useful questions.” - Peter Siegenthaler, Pacific Historical Review “With its extensive analysis of historical and contemporary tourism discourses and practices, this text will be of interest to a broad and interdisciplinary readership that is also concerned with the enduring exercise of US power. Laderman’s work can be situated in a longer tradition of scholarship on US memory of the ‘Vietnam War,’ though it notably ventures to the ‘other side’ to also examine Vietnamese practices of memory. . . . Tours of Vietnam is a powerful text and an unsettling reminder of how the entanglements of war, empire, and tourism continue to inform US-Vietnamese relations today.” - Christina Schwenkel, Journal of Tourism History “Tours of Vietnam is a valuable addition to the scholarship on the larger questions around the US foreign policy and the unexpectedly substantial role that presumably apolitical cultural products play in shaping national memory and global imaginations.”- Lana Lin, Left History “[T]his is an excellent revisionist interpretation of Western involvement in Southeast Asia that belongs in all library collections. Highly recommended.” - D. R. Jamieson, Choice “In this rich and nuanced work, Scott Laderman shows us how tourism and the making of empire have been inextricably linked during and after the American war in Vietnam. Whether exploring the curious efforts of the former South Vietnamese state and the American military to promote tourism as the war unfolded or interrogating how that ubiquitous traveling bible of the backpack set, the Lonely Planet guide, obscures more than it reveals about the Vietnamese past and present, Tours of Vietnam offers a powerful model for writing a new transnational history of the United States and its engagement in the wider world.”-Mark Bradley, University of Chicago “Not a rehash of old arguments, Tours of Vietnam is a stunningly original and truly twenty-first-century exploration of America’s war in Vietnam. Combining vast research, profound insights, and lucid prose, Scott Laderman gives us a multilayered, nuanced, and brilliant vision of interrelations among history, memory, foreign policy, and culture.”-H. Bruce Franklin, author of War Stars: The Superweapon and the American Imagination “Tours of Vietnam makes a powerful intervention into the on-going scholarly reassessment of the Vietnam wars and their memories along with providing new insight into the ways in which the practices of tourism and the employment of American power did, and do, go hand-in-hand.” - Mark Philip Bradley (H-Diplo Roundtable Reviews) “Tours of Vietnam is a book that overflows with good and useful questions.” - Peter Siegenthaler (Pacific Historical Review) “Tours of Vietnam is a valuable addition to the scholarship on the larger questions around the US foreign policy and the unexpectedly substantial role that presumably apolitical cultural products play in shaping national memory and global imaginations.”- Lana Lin (Left History) “[T]his is an excellent revisionist interpretation of Western involvement in Southeast Asia that belongs in all library collections. Highly recommended.” - D. R. Jamieson (Choice) “Laderman succeeds in connecting the strands of diplomatic and public history in an elegantly written, approachable work.” - Kristin L. Ahlberg (The Public Historian) “With its extensive analysis of historical and contemporary tourism discourses and practices, this text will be of interest to a broad and interdisciplinary readership that is also concerned with the enduring exercise of US power. Laderman’s work can be situated in a longer tradition of scholarship on US memory of the ‘Vietnam War,’ though it notably ventures to the ‘other side’ to also examine Vietnamese practices of memory. . . . Tours of Vietnam is a powerful text and an unsettling reminder of how the entanglements of war, empire, and tourism continue to inform US-Vietnamese relations today.” - Christina Schwenkel (Journal of Tourism History)