Yuhua Luo is the founding chair of the International Conference on Tourism between China and Spain (www.china-spain.org). She has worked as a full professor at the University of Balearic Islands, Spain, for over twenty years. She has been the main proposer, project leader, and proposal evaluator of many European and Spanish national R & D projects. She has cooperated with many well-known industrial companies and universities in Europe and China. In addition to publishing numerous research papers, she has published nineteen volumes of Lecture Notes of Computer Science (LNCS) by Springer as a sole editor. She is also a guest editor for the journal of tourism economics in the UK.Xialei Duan is an assistant professor at the Faculty of International Tourism and Management at City University of Macau. She received the doctoral degree in the Department of Geography and Resource Management at the Chinese University of Hong Kong in December 2018. Her research interests include sustainable tourism, rural tourism, destination image, and branding. She was the principal investigator of the research project for tourism destination image and branding in Guangdong-Hong Kong-Macao Greater Bay Area, which was supported by the Education Fund of the Macao SAR Government under the Specialized Subsidy Scheme for the Tourism Education and Training for the Guangdong-Hong Kong-Macao Greater Bay Area.Xi Li is a professor and executive associate dean of the Faculty of the International Tourism and Management at City University of Macau. He served as an associate founding dean from 2011 to 2016. Dr. Li was the program coordinator for the School of International Tourism Management at the Macau University of Science and Technology before. His main research areas include destination tourism management and event management. He is the author of a couple national textbooks and the editor of 6 monographs and textbooks on tourism management, exhibition management, and festival management. Dr. Xi Li has participated in nearly 30 local national, provincial, and ministerial research projects. He also provides tourism and exhibition consulting services to businesses in Macao and mainland China. In the past few years, he has published close to 30 papers in well-known international academic journals.
