Tourism

Principles, Practices, Philosophies

Inbunden, Engelska, 2011

AvCharles R. Goeldner,J. R. Brent Ritchie

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The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. Written in global terms, it provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism industry. Among the topics given expanded coverage in this edition are: B&Bs, time shares, meetings and conventions, sustainable tourism, climate change, social media, and mobile marketing.

Produktinformation

Utgivningsdatum2011-11-11
Mått208 x 277 x 31 mm
Vikt1 497 g
FormatInbunden
SpråkEngelska
Antal sidor544
Upplaga12
FörlagJohn Wiley & Sons Inc
ISBN9781118071779

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Servicesektorn inom Ekonomi och Ledarskap

CHARLES R. GOELDNER, PH.D., is Professor Emeritus of Marketing and Tourism at the Leeds School of Business, University of Colorado at Boulder. He is also the founding editor of the Journal of Travel Research. J. R. BRENT RITCHIE, PH.D., the founding Chair of the United Nations World Tourism Organization (UNWTO) Tourism Education Council, holds the Professorship in Tourism Management, and is Chair of the World Tourism Education and Research Centre at the University of Calgary, Alberta, Canada.

Chapter 1: Tourism in Perspective. Chapter 2: Tourism Through the Ages.Chapter 3: Career Opportunities.Chapter 4: World, National, Regional and Other Organizations.Chapter 5: Passenger Transportation.Chapter 6: Hospitality and Related Services.Chapter 7: Organizations in the Distribution Process.Chapter 8: Attractions, Recreation, and Other Tourist Draws.Chapter 9: Motivation for Pleasure Travel.Chapter 10: Cultural and International Tourism for Life's Enrichment.Chapter 11: Sociology of Tourism.Chapter 12: Tourism Components and Supply.Chapter 13: Measuring and Forecasting Demand.Chapter 14: Tourism's Economic Impact.Chapter 15: Tourism Policy: Structure, Content, and Process.Chapter 16: Tourism Planning, Development, and Social Considerations.Chapter 17: Tourism and the Environment.Chapter 18: Travel and Tourism Research.Chapter 19: Tourism Marketing.Chapter 20: Tourism's Future.