Tourism

Stephen J. Page is Associate Dean (Research) and Professor of Business and Management, Hertfordshire Business School, University of Hertfordshire, UK. Joanne Connell is Senior Lecturer in Tourism Management, University of Exeter Business School, Exeter, UK.

• 1. Introduction to tourism: Themes, concepts and issues. 2. The evolution and development of tourism. 3. Understanding tourism demand. 4. Understanding the tourist as a consumer. 5. Understanding and managing tourism supply: An introductory framework. 6. Information communication technologies in tourism. 7. Travel intermediaries: Tour operators and agents. 8. Transporting the tourist. 9. Visitor attractions. 10. Tourism accommodation and hospitality services. 11. Human resource management in tourism. 12. Tourism and entrepreneurship. 13. The role of the public sector in tourism. 14. Marketing tourism. 15. Marketing tourism destinations. 16. Economic impacts. 17. Social and cultural impacts. 18. Environmental impacts. 19. The challenge of sustainability. 20. Urban tourism. 21. Rural tourism. 22. Coastal and resort tourism. 23. Tourism in the less developed world. 24. Planning and managing the tourist experience. 25. Tourist health and safety: Global challenges for tourism. 26. Event tourism. 27. The future of tourism.

‘Each edition of this book gets better and better. The pedagogical tools of this fifth edition are accessible and extremely helpful for students and educators. The new empirical examples are timely and relevant in today’s global tourism sector, and the new information on technology and innovation extends the reach of the book considerably and makes it increasingly relevant to tourism graduates.’ Dallen J. Timothy, Professor, Arizona State University, US‘Tourism: A Modern Synthesis introduces the reader to a wide range of concepts and case studies relevant to tourism studies as well as tourism management. Addressing a wide range of topic areas including technology, the Sustainable Development Goals and tourism, and climate change, the book provides a comprehensive, contemporary reference volume for undergraduate students throughout their studies.’Dr Julia N. Albrecht, Department of Tourism, University of Otago, New Zealand‘I have used Tourism: A Modern Synthesis in my teaching for many years, finding it highly accessible for students. I was delighted, therefore, to hear of this new edition which has been updated throughout and has new sections and case studies reflecting the concerns and issues affecting tourism today.’Dr Nikki MacLeod, Business Faculty, University of Greenwich, UK‘Page and Connell offer a contemporary insight into one of the largest and most dynamic global industries. The text introduces the fundamental concepts in tourism in an engaging and accessible way. A wealth of case studies from different contexts help bring theory to life and, along with the strong emphasis on business application and emerging issues, make this book a valuable tool for academics and professionals alike.’Dr Svetla Stoyanova-Bozhkova, Bournemouth University, UK