Tourism Transitions in the Greater Mekong

Asst. Prof. Dr. Nattapan Kongbuamai is Assistant Professor at Mae Fah Luang University, specializing in development economics, border economy, tourism economics, and sustainability. He has contributed to international projects with organizations like the World Bank.Dr. Siripen Yiamjanya is Associate Dean at Mae Fah Luang University, researching tourism and heritage, cultural tourism, and tourism planning. She has led multiple tourism development projects across Thailand.Dr. Athitaya Pathan is Program director at Mae Fah Luang University, focusing on event management, community-based tourism, and strategic service business management. She has received national research grants for festival strategy development.Dr. Pornpimol Chaisanit is Lecturer at Mae Fah Luang University, with expertise in hospitality and wellness management. She previously held management positions in the hospitality industry.Dr. Matej Balen is Lecturer at Mae Fah Luang University, specializing in technology and innovations in tourism. He has worked on tourism promotion for the Chinese market.Dr. Lee Jolliffe is Research advisor at Mae Fah Luang University and experienced editor with Routledge. She specializes in cultural heritage tourism and has co-edited several books.

• Introduction Part I: Economic and Infrastructure Transitions 1. Cross-Border Tourism Along R12 Route: Tourism Facilities Assessment in Thailand, Lao PDR and Vietnam 2. Impact of China-Laos Railway on Laos: Tourism Industry Development 3. Impact of Political Shocks and Pandemic on Myanmar: Economic Development and Tourism Sector Performance Part II: Cultural, Social and Environmental Transitions 4. Stakeholder Roles in Tourism Value Chain Innovation: Evidence From Heritage Villages in Vietnam 5. Authenticity in Living Heritage Sites in the Great Mekong Subregion: New Insights From Kulen National Park, Cambodia 6. Tourist Perceptions in Cross-Border Tourism: Market-Based Comparison in Laos Part III: Regulatory Transitions 7. Sustainable Tourism Policy and Tourism Taxes: Greater Mekong Subregion 8. Tourism Collaboration Among Stakeholders: Challenges and Issues in Greater Mekong Subregion 9. Challenges for Sustainable Tourism Development: Northern Laos PDR Part IV: Case Studies and Practical Insights 10. Connecting Tourism Through Gastronomy and Tea Culture: Greater Mekong Subregion 11. Community-Based Ecotourism: Vietnam's Trà Vinh Province, Mekong Delta Region 12. Integrating Village Tourism Into Urban Events: Challenges and Innovations in Da Nang, Vietnam