Tourism Innovation in the Digital Era

Marco Valeri is a Senior Lecturer in Organizational Behavior, Niccolò Cusano University, Italy. He is a Lecture in Applied Organizational Behaviour, Xenophon College, London. Valeri is Adjunct Professor at Faculty of Social Sciences and Leisure Management, School of Hospitality, Tourism and Events, Taylor’s University, Malaysia. He is also Associate Researcher in Strategy, Magellan Research Center, School of Management, Iaelyon Business School, Jean Monet University, France, and Honorary Associate Professor, University of Pannonia, Hungary. His research areas include sustainability and green practices, strategy implementation, knowledge management, family business, crisis management, information technology. He is member of several Editorial Boards of international tourism journals, reviewer and editor of several handbooks on entrepreneurship, tourism and hospitality management.

• Chapter 1. The important of big data analysis: developing neuro marketing in tourism industry; Norhidayah Azman, Ahmad Albattat, and Marco Valeri Chapter 2. The contribution of artificial intelligence in Chinese tourism industry; Panoraia Poulaki, Antonios Kritikos, and Nikolaos Vasilakis Chapter 3. An overview of research on tourism 4.0 and smart tourism: A visualization analysis; Mert Ogretmenoglu, Busra Kesici, and Gulsah Kocakaya Chapter 4. Crises and Resilience in the age of Digitalization: perspectivations of past, present and future for Tourism Industry; Manpreet Arora, Jeetesh Kumar, and Marco Valeri Chapter 5. Corporate Social Responsibility as a Competitiveness Factor in Hotels in Latin America; Laura Guillermina Duarte Cáceres and Antonio Emmanuel Pérez Brito Chapter 6. The Role of Digital Transformation on Women Empowerment for Rural Areas: The Case of Turkey; Melike SAK, Alhamzah ALNOOR, Marco Valeri, and Gül ERKOL BAYRAM Chapter 7. Staycation makers’ motivation and their preference for robot/AI-assisted products and services: Some observations from Hanoi, Vietnam; Hằng Thị Bích Trần, Bình Nghiêm-Phú, and Nhung Thị Hồng Dương Chapter 8. The development and management of slow tourism through the “intangible cultural heritage”; Alexandros Filiopoulos and Panoraia Poulaki Chapter 9. Public policies for the digital transformation of the tourism industry within the EU Tourism Transition Pathway: A comparative analysis; Panagiota Dionysopoulou and Konstantina Tsakopoulou