Del 78 - Aspects of Tourism
Tourism in the Arab World
An Industry Perspective
Inbunden, Engelska, 2017
1 969 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.This book is the first to explore Arabic tourism from a business viewpoint, rather than taking a sociological, anthropological or political stance. It focuses on business planning, management and marketing destinations in the Arab World, which are topics crucial for industry stakeholders and which have previously been neglected in the tourism literature. The book examines similarities and differences in the emergence and development of the tourism industry in countries across the Arab world as well as its inbound and outbound travel flows. It analyses several different aspects of Arabic tourism including tourism policy, organisation and planning, tourism product development, destination marketing and consumer behaviour. This volume will be of interest to postgraduate students and researchers of tourism studies, business and Middle Eastern studies.
Produktinformation
- Utgivningsdatum2017-06-15
- Mått156 x 234 x 22 mm
- Vikt590 g
- FormatInbunden
- SpråkEngelska
- SerieAspects of Tourism
- Antal sidor304
- FörlagChannel View Publications Ltd
- ISBN9781845416140