Tourism in India

Saurabh Kumar Dixit is Associate Professor and founding Head of the Department of Tourism and Hotel Management at North-Eastern Hill University, Shillong, India. His research interests include consumer behaviour, gastronomic tourism, and experiential management and marketing in hospitality and tourism contexts. He has twelve books to his credit, including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism (2017), The Routledge Handbook of Gastronomic Tourism (2019), The Routledge Handbook of Tourism Experience Management and Marketing (2020), and Tourism in Asian Cities (2020). He is an editorial board member, active reviewer, and guest editor of many international journals such as International Journal of Contemporary Hospitality Management, British Food Journal, Journal of Research in Interactive Marketing, Tourismos, Tourism Recreational Research, Anatolia, Journal of Global Scholars of Marketing Science: Bridging Asia and the World (JGSMS), etc.

• ForewordMahmood A. KhanIntroduction Saurabh Kumar Dixit1. Bollywood induced international travel through the lens of the involvement constructBharath M. Josiam, Daniel L. Spears, Kirti Dutta, Sanjukta Pookulangara and Tammy Kinley2. Travelling to the Motherland: relating acculturation to diaspora tourism experiencesElizabeth Ann du Preez and Lynette Kumarivani Govender3. Destination image, visitor experience, and behavioural intention at heritage centreSenthilkumaran Piramanayagam, Siddhant Rathore and Partho Pratim Seal4. Destination branding in tourism: insights from social identification, attachment and experience theoriesRaouf Ahmad Rather, Ashaq Hussain Najar and Dhouha Jaziri5. Trends in consumer behaviour and accommodation choice: perspectives from IndiaChetan Shah and Alexander Trupp6. Examining online ratings and customer satisfaction in airlinesSooriya Sudhakar and Sangeetha Gunasekar7. Corporate governance practices of Indian listed tourism & hospitality firmsManjula Chaudhary and Deepa Shrivastava8. Motivation of students to study a tourism programme in IndiaShyju P J and Naresh Tanwar9. Themed route marketing in IndiaNamita Roy and Ulrike Gretzel10. Relationship between tourists’ local food experiencescape, satisfaction and behavioural intentionSenthilkumaran Piramanayagam, Surbhi Sud and Partho Pratim Seal

"Tourism is an industry of growing importance to economy and society in India, a country rich in natural and cultural attractions. With a focus on tourism marketing, this book captures the breadth and diversity of those riches, including the attractions of Bollywood; diaspora experiences of tourism; branding; gastronomic tourism; consumer behaviour; factors affecting accommodation choice; and the corporate governance of tourism companies in the sub-continent. This book is essential reading for those interested in tourism business development, both in India and more generally, and Saurabh K. Dixit is to be congratulated on bringing together a valuable collection of original research insights."Prof. Roy C Wood PhD, University of Cumbria, UK"India is known globally for its warm hospitality, vibrant culture, and traditional ethos. Tourism in India has been a growing industry and also as an academic discipline. In this regard it is imperative to bring together a book with current knowledge in tourism marketing. Tourism in India: Marketing Perspectives provides a collection of contemporary issues relating to marketing tourism in India. Chapters in this book are authored by experts who are able to illustrate vivid facets leading to the successful marketing of Indian tourism destinations. I endorse this important book and recommend it as an essential reading for practitioners, academics, and for students."Dr. Jay Kandampully, Professor of Service Management, Department of Human Sciences, The Ohio State University, USA"The status of tourism in India is still in its infancy even when India has a vibrant cultural, social, and natural tourism wealth. The present volume is a timely resource to offer an impetus by presenting some tourism marketing efforts on diverse themes. The book presents several contemporary themes and issues vital for marketing Indian tourism in the global arena. Bollywood, diaspora, heritage, education, themed route, social media, and local food are some of the key travel motivations discussed in the title. I welcome this important book and recommend it as essential reading for practitioners and students alike, who are willing to explore marketing perspectives of Indian tourism."Prof. Tej Vir Singh, Founding Editor-in-Chief, Tourism Recreation Research & UNWTO Ulysses Laureate, India