Tourism in Asian Cities

Saurabh Kumar Dixit, Ph. D. is an Associate Professor and founding Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya) India. His research interests include Consumer Behavior, Gastronomic Tourism, Service Marketing, Experience Management, and Marketing in hospitality and tourism contexts. He has worked for more than twenty years in several Indian universities / educational institutes. He has 12 books to his credit, including The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism (2017), The Routledge Handbook of Gastronomic Tourism (2019), and The Routledge Handbook of Tourism Experience Management and Marketing (2020). He can be contacted at saurabh5sk@yahoo.com.

• Introduction. Part 1 Urban tourism precincts in Asia: An introduction 1. Tourism in cities: Asian perspectives 2. Urbanization and urban tourism in Sri Lanka 3. Feel the urban warmth…tourism in ASEAN urban areas, morphologies, and practices 4. Eat, play, visit: Tianjin’s former western concessions as new hubs for creative cultural tourism 5. Urban heritage tourism alongside the bank of Hugli: carrying forward the legacy of "Little Europe in Bengal," India Part 2 Management and marketing of Asian cities 6. The role of buildings archaeology in promoting urban tourism in Kolkata 7. Pre and post-Tsunami, urban tourism development in Phuket 8. Marketing Ulaanbaatar as a dynamic city with a nomadic soul 9. Neon lights in ancient cities: thematic tourism, Disneyization, and world heritage in Cambodia 10. Tourists' perception of food trucks in Asia: A Hong Kong case study 11. Considering tourism and religion in Asian cities 12. Branding Indian cities as smart tourism destinations. Part 3 Emerging paradigms of Asian city tourism 13. Walking with the Little Prince in Busan: Paradoxes of culture making and place identity in a tourist slums 14. Managing overtourism in Asian Cities 15. Impact of augmented and virtual reality on the value co-creation of visitor’s tourism experience: A case of heritage sites in Delhi 16. Urban tourism at a crossroads: diversification and transformation in Macau

"Tourism in Asian Cities can be compared to the Travels of Marco Polo in the 21st century, which covers cities in China, India, Sri Lanka, Mongolia, ASEAN countries, and so on. This book is both interesting and practical for tourism researchers and practitioners because it covers useful marketing and managerial theories and practices. This book also opens research opportunities by discussing some emerging issues and proposes an emerging research agenda. It offers a broadened view of tourism in Asian cities by expanding the horizon for tourism readers."– Professor Tzung-Cheng TC Huan, National Chiayi University, Taiwan (R.O.C.) and Editor-in-Chief, Tourism Recreation Research"Tourism in urban contexts is increasing exponentially, and this book fills a critical gap in our understanding of touristic practices and tourism development in urban environments. Most importantly, it provides a rare Asian perspective that spans beyond the most well-known cities. The chapters form an engaging collection that addresses many aspects, including emerging issues such as overtourism. As such, the book offers a contemporary look at tourism in Asian cities that is valuable for students, researchers, and tourism managers."– Dr. Ulrike Gretzel, Annenberg School of Communication & Journalism, University of Southern California, Los Angeles, USA"The growth of urban tourism has been tightly related to the key issues of urban development and planning, with important implications both as opportunities (e.g., the synergies between the smart city and the smart destination approaches) and as tensions (overtourism). Due to the importance and to the specific features of urbanization in Asian countries, this book provides a timely and needed addition to our knowledge as well as to our ability to tackle the present challenges to the tourist economy."– Professor Nicola Bellini, Institute of Management, Scuola Superiore Sant’Anna, Pisa, Italy