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Tourism Entrepreneurship in Portugal and Spain
Joo Leito • Vanessa Ratten • Vitor Braga
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This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.
- Format: Pocket/Paperback
- ISBN: 9783030892340
- Språk: Engelska
- Antal sidor: 282
- Utgivningsdatum: 2023-02-03
- Förlag: Springer Nature Switzerland AG