Tourism Entrepreneurship in Portugal and Spain

Competitive Landscapes and Innovative Business Models

Häftad, Engelska, 2023

Av João Leitão, Vanessa Ratten, Vitor Braga, Joao Leitao, Vanessa Leitão, João

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This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.

Produktinformation

  • Utgivningsdatum2023-02-03
  • Mått155 x 235 x undefined mm
  • FormatHäftad
  • SpråkEngelska
  • SerieTourism, Hospitality & Event Management
  • Antal sidor282
  • FörlagSpringer Nature Switzerland AG
  • ISBN9783030892340