Tourism Discourse

CRISPIN THURLOW is Associate Professor of Communication and Adjunct Associate Professor of Linguistics at the University of Washington, Seattle, USA. His books include Talking Adolescence: Perspectives on Communication in the Teenage Years (2005) and, with Adam Jaworski, Semiotic Landscapes: Language, Image, Space (2009) and Language Tourism, Globalization: The Sociolinguistics of Fleeting Relationships (2010). He is Associate Editor for the National Communication Association's Journal of International and Intercultural Communication.   ADAM JAWORSKI is Professor at the Centre for Language and Communication Research, Cardiff University, UK. His books include Discourse, Communication and Tourism (2005, with Annette Pritchard), The Discourse Reader (2006) and The New Sociolinguistics Reader (Palgrave Macmillan, 2009) (both with Nik Coupland).

• Acknowledgments Introduction: Mediating Global Mobilities: Language, Tourism, Globalization PART I: DISCOURSES ON THE MOVE: THE GENRES AND SYMBOLIC CAPITAL OF TOURISM DISCOURSE Elite Mobility and Global Lifestyles: Inflight Magazines Borrowed Genres and the Language Market: Trade Signs and Business Cards Transient Identities, New Mobilities: Holiday Postcards with Virpi Ylänne PART II: MOBILIZING LANGUAGE IDEOLOGIES: THE METALINGUISTIC PRODUCTION OF TOURISM DISCOURSE Linguascaping the Exotic: Newspaper Travelogues Language Crossing and Identity Play: TV Holiday Programmes with Virpi Ylänne The Commodification of Local Linguacultures: Guidebook Glossaries Conclusion: Tourism Discourse and Banal Globalization Notes References Appendix Index

'[The authors] have been extremely successful in giving us the tools, the practices and methods for compiling working corpora to develop this new field of enquiry in the sociolinguistics of tourism. Developing a new critical methodology to examine the discourses that often remained unquestioned in a strictly business studies approach to tourism and hospitality is sufficient justification and recommendation for their innovative work.' - Charlie Mansfield, Journal of Tourism Consumption and Practice '...the study should prove relevant to scholars interested in the topics of language, representation, international communication and social mobility in a variety of contexts...Thurlow and Jaworski are indubitably developing a very promising research programme. Indeed Tourism Discourse will prove a welcome addition to the scholarly conversation.' - Raymond Oenbring, Discourse & Society