Tourism Development Handbook

A Practical Approach to Planning and Marketing

Häftad, Engelska, 2000

Av Kerry Godfrey, Jackie Clarke, Kerry (University of the Highlands and Islands) Godfrey, Jackie (Oxford Brookes University) Clarke

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The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

Produktinformation

Utgivningsdatum2000-12-13
Mått138 x 15 x 215 mm
Vikt310 g
FormatHäftad
SpråkEngelska
Antal sidor240
FörlagCengage Learning
ISBN9781844801169

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What?s all the fuss about ? tourism development in context The Good, the Bad and the Ugly ? Understanding tourism impacts Where to start ? fundamentals of the tourism organization What have we got? ? understanding tourism resources What do we want? ? selecting the tourist How do we get them? Part 1 ? preparing a development plan How do we get them? Part 2 ? Developing the marketing plan Keeping the tourist ? destination welcome and customer care Measuring success ? monitoring, research and evaluation Getting extra help ? making the most of professional consultants