• 1. What''s All the Fuss About?2. The Good, the Bad and the Ugly.3. Where to Start?4. Where Have We Got?5. Who Do We Want?6. How Do We Get Them? Part 1.7. How Do We Get Them? Part 2.8. Keeping the Tourist.9. Measuring Success.10. Getting Extra Help.References.Index.

What?s all the fuss about ? tourism development in context The Good, the Bad and the Ugly ? Understanding tourism impacts Where to start ? fundamentals of the tourism organization What have we got? ? understanding tourism resources What do we want? ? selecting the tourist How do we get them? Part 1 ? preparing a development plan How do we get them? Part 2 ? Developing the marketing plan Keeping the tourist ? destination welcome and customer care Measuring success ? monitoring, research and evaluation Getting extra help ? making the most of professional consultants