After studying social anthropology and extensive travel in Indonesia, Stroma Cole started her own tour operating business. For six years she led small groups all over the Indonesian archipelago. Following a period of consultancy with UNESCO and ADB she returned to the UK and took up her post at Buckinghamshire Chilterns University College. Stroma continued to visit the remote Ngadha villages on the island of Flores to study the effects of tourism. She completed her PhD in 2003 and has published extensively. She continues to research tourism in Indonesia and other less economically developed countries. She is chair of Tourism Concern.

• 1. Introduction Part 1 Theoretical and Contextual Issues 2. Theoretical Issues in the Anthropology of Tourism 3. Placing Ngadha’s Tourism Development in Context 4. The Villages Part 2 Perceptions, Priorities and Attitudes 5. The Mediators of Tourism in Ngadha 6. The Tourists and their Perceptions of Tourism in Ngadha 7. The Villagers’ Perceptions Part 3 The Influence of Tourism 8. "Conflicts of Tourism" 9. Tourism, Power and Socio-cultural Change 10. Conclusions: Tourism, Culture and Development

Stroma Cole’s book is path-breaking in its approach, readability and ethnographic neutrality.