Michael Morgan is Senior Lecturer at Bournemouth University and leader of the MA European Tourism Management programme delivered by a consortium of European universities. He has written and contributed to several books on Leisure and Tourism Marketing, including the latest edition (2009) of Marketing in Travel and Tourism with Victor Middleton and Alan Fyall. His current research activities into the experience of tourism have included the editing of special editions of the International Journal of Tourism Research and the Journal of Foodservice.Peter Lugosi is Senior Lecturer at Bournemouth University. He has researched and published on a wide range of subjects including research ethics, hospitable spaces, consumer participation, hospitality and urban regeneration, entrepreneurship and organisational culture. His work appears in a number of journals including Qualitative Inquiry, Space and Culture, The Service Industries Journal and Urban Studies.J. R. Brent Ritchie holds the Professorship in Tourism Management at the Haskayne School of Business, University of Calgary, and serves as Chair of the University of Calgary's World Tourism Education & Research Centre.

• Introduction - Michael Morgan, Peter Lugosi, and J.R. Brent RitchieSection 1: Understanding the Consumer Experience in Tourism and Leisure: Concepts and Issues1 The Dimensions of the Tourist Experience - Sarah Quinlan Cutler and Barbara Carmichael2 Searching for Escape, Authenticity and Identity: Experiences of ‘Lifestyle Travellers’ - Scott Cohen3 The Shaping of Tourist Experience: The Importance of Stories and Themes - Gianna Moscardo4 The Role and Meaning of Place in Cultural Festival Visitor Experiences - Kelley McClinchey and Barbara CarmichaelSection 2: Researching the Experience5 Research Processes for Evaluating Quality Experiences: Reflections from the “Experiences” Field(s) - Gayle Jennings6 Researching Visual Culture: Approaches for the Understanding of Tourism and Leisure Experiences - Ian Gilhespy and David Harris7 “Been There, Done That”: Embracing our Post-trip Experiential Recollections Through the Social Construction and Subjective Consumption of Personal Narratives - Richard Wright8 Capturing Sensory Experiences Through Semi-Structured Elicitation Questions - Ulrike Gretzel and Daniel R. FesenmaierSection 3: Managing the Experience9 Delivering Quality Experiences For Sustainable Tourism Development: Harnessing A Sense Of Place In Monmouthshire - Claire Haven-Tang and Eleri Jones10 Theatre in Restaurants: Constructing the Experience - Darryl Gibbs and Caroline Ritchie11 Tourism Memorabilia and the Tourism Experience - Nicole Ferdinand and Nigel L. Williams12 The Experience Economy Ten Years on: Where Next for Experience Management? - Michael Morgan

A comprehensive exploration of the tourist experience, this book breaks new ground in conceptualising the topic. It proposes new and thoughtful research agendas and, through insightful case studies, reveals responses to the challenges of managing the tourist experience in a variety of contexts. An inspiring and essential read for those seeking a contemporary perspective on the subject.